Monthly Archives: December 2009
Creating great copy for websites is easy!
Websites need to have a focus and a clear definition from all parties that are involved so that the branding remains in tact. Objectives may include, product advertising, promotion, sales, fulfillment, service, data collection, relationship building, investor relations, public relations, … Continue reading
Filed under Blogging, Internet Marketing, Marketing
How to get folks to open your emails
Subject lines on email need serious creative development. You only have 2 seconds for the reader to determine if he/she will open or delete the email. The worst times to send are weekends and Friday evening. Do not email on … Continue reading
Filed under Internet Marketing, Marketing, Uncategorized
How to get over writers block
Writing To break through writers block, recognize the difference between preparation and procrastination. Review background, take notes, make lists of key points, jot down spontaneous ideas. Talk with people about the project. To get started use “Cluster Writing”. Cluster writing … Continue reading
Filed under Direct Mail, Internet Marketing, Marketing
Designing your website content in 4 seconds
When designing your web page for content, you need to try to communicate who you are in the first 4 seconds. You need to express why a user should do business with you and tell how you make their life … Continue reading
Filed under Internet Marketing, Marketing, Uncategorized
To Blog or Not to Blog
Blogging is one of the most current technologies available on the web. There are millions of users who blog and who read blogs. Most major corporations have a blog about their products. People will come back and subscribe to your … Continue reading
Filed under Blogging, Internet Marketing, Marketing
What’s the best way to brand your product on the internet?
Branding on the internet is very different than anything we would put in print. Because the human mind wants to have everything faster when they are looking online, our marketing has to do just that, help a user get to … Continue reading
Filed under Internet Marketing, Marketing
How Search Engines Index
When a search engine crawls your site it is referred to as a spider. We want them to do this so that we are indexed for many words. A spider killer or something that immediately stops them and will turn … Continue reading
Filed under Internet Marketing, Marketing
A Social Media Year in Review
This is a great review of social media’s path in 2009 with a cartoon that Rob Cottingham, of the “Noise to Signal” created. From Rob’s blog: From the election of the first American social media president… to a nod to … Continue reading
Filed under Internet Marketing, Marketing, Social Media
Creating 3D Type in Adobe Illustrator
On a new document type your text. Select the type with the Direct Selection tool (this is the second arrow on the pallet over on the left hand side with the arrow tip filled in white). Go to Effect, 3D, … Continue reading
Filed under Adobe, Adobe Illustrator, Design Tips
