Category Archives: Direct Mail
The nightmares that marketers face
I was chatting with a good friend of mine yesterday about how she always appreciates all of my marketing advice. She said I was one of the smartest people in the industry she knew. It was a nice compliment, however … Continue reading
Filed under Direct Mail, Marketing
Segmentation…even with Twitter and Facebook!
Segment your customers into different markets. Once you have your customers segmented (this can be extremely detailed or not – depends on what type of life cycles you put toward the segments) you can begin targeting them in a more … Continue reading
Filed under Direct Mail, Facebook, Internet Marketing, Marketing, Social Media, Twitter
7 principles for direct marketing success
7 principles for direct marketing success: Establish your objective before you start Keep it simple Don’t make customer choose Generally one theme per promotion is best Target the right audience and market segments This will help you integrate your marketing … Continue reading
Filed under Direct Mail, Marketing
How to get over writers block
Writing To break through writers block, recognize the difference between preparation and procrastination. Review background, take notes, make lists of key points, jot down spontaneous ideas. Talk with people about the project. To get started use “Cluster Writing”. Cluster writing … Continue reading
Filed under Direct Mail, Internet Marketing, Marketing
Track your customers with greeting cards..Yep, there’s an app for that too!
I have been using a company called Enthusem.com to send out thank you cards to my customers after a sale of one of my capital pieces of equipment for about a year now and I love it. The system allows … Continue reading
Filed under Direct Mail, Internet Marketing, Marketing, Uncategorized
Tired of cold calling? Get your own mini me’s in your sales territory by using a PURL campaign!
So what happens when a customer gets a direct mail piece with a PURL on it? The customer receives the direct mail piece and is enticed to visit the PURL from the call to action on the direct mail piece. … Continue reading
Filed under Direct Mail, Marketing, PURL, Uncategorized
Marketing better with PURLS (personalized URLS)
What is a PURL? PURL is short for Personalized URL. It allows personalization and tracking of direct mail pieces, email, magazine advertisement, and virtually any means of media. Customer’s appreciate and acknowledge marketing that seems to be about them (personalized) … Continue reading
Filed under Direct Mail, Marketing, PURL, Uncategorized
PURLS aren’t just for direct mail campaigns anymore
You can use a PURL (personalized URL) in anything these days. I use them in my email campaigns, my magazine ads and even in my tweets on twitter. I thought I would talk about the benefits of using them in … Continue reading
Filed under Direct Mail, Internet Marketing, Marketing, PURL
Getting smart with your PURLs
It’s best for your PURL call to action to be more of a tease. I will give you an example of a piece that I mailed recently with the theme based on the NBC game show “Deal or No Deal.” … Continue reading
Filed under Direct Mail, Internet Marketing, Marketing, PURL, Uncategorized
PURL FAQ’s
So, a little more information about PURL’s today. When talking about PURL’s one might say “I want to know why I would want to use a PURL in a marketing campaign.” The answer to that question is simple. If you … Continue reading
Filed under Direct Mail, Internet Marketing, Marketing, PURL, Social Media, Uncategorized
