Category Archives: PURL
Variable printing is useful, but are you using it to your full advantage?
I sat in on a webinar from www.enthusem.com recently and they gave a really good seminar on how to use their services using variable images. They suggest when you have a customer who you are trying to target you should … Continue reading
Filed under Internet Marketing, Marketing, PURL
Are you having trouble with your Marketing being creative? Try using PURL’s – they bring out the best in you!
Let the PURL be your creativity! Where can you use your PURL’s? You don’t have to use them only in direct mail campaigns. You can use them in Magazine Ads, Email Blasts, your Electronic Newsletter, and MORE! PURL’s will cause … Continue reading
Filed under Internet Marketing, Marketing, PURL, Uncategorized
Tired of cold calling? Get your own mini me’s in your sales territory by using a PURL campaign!
So what happens when a customer gets a direct mail piece with a PURL on it? The customer receives the direct mail piece and is enticed to visit the PURL from the call to action on the direct mail piece. … Continue reading
Filed under Direct Mail, Marketing, PURL, Uncategorized
Marketing better with PURLS (personalized URLS)
What is a PURL? PURL is short for Personalized URL. It allows personalization and tracking of direct mail pieces, email, magazine advertisement, and virtually any means of media. Customer’s appreciate and acknowledge marketing that seems to be about them (personalized) … Continue reading
Filed under Direct Mail, Marketing, PURL, Uncategorized
Testimonials sell your brand better than any other marketing technique
Testimonials sell your brand better than anything else you probably have in your bag of tricks. In my findings when I use PURLS (personalized URLS) on my magazine ads, email campaigns, and direct mail pieces, and then link to a … Continue reading
Filed under Marketing, PURL, Uncategorized
Twitter and PURLS make sense
When I use Twitter and PURLS what I am doing is tracking the success of my call to action which is my tweet. If someone goes further and fills a form out on my “microsite” then I can track that … Continue reading
Filed under Internet Marketing, Marketing, PURL, Social Media, Twitter
PURLS aren’t just for direct mail campaigns anymore
You can use a PURL (personalized URL) in anything these days. I use them in my email campaigns, my magazine ads and even in my tweets on twitter. I thought I would talk about the benefits of using them in … Continue reading
Filed under Direct Mail, Internet Marketing, Marketing, PURL
Getting smart with your PURLs
It’s best for your PURL call to action to be more of a tease. I will give you an example of a piece that I mailed recently with the theme based on the NBC game show “Deal or No Deal.” … Continue reading
Filed under Direct Mail, Internet Marketing, Marketing, PURL, Uncategorized
PURL FAQ’s
So, a little more information about PURL’s today. When talking about PURL’s one might say “I want to know why I would want to use a PURL in a marketing campaign.” The answer to that question is simple. If you … Continue reading
Filed under Direct Mail, Internet Marketing, Marketing, PURL, Social Media, Uncategorized
Picking your PURL for your Direct Mail Campaign
I remember the first direct mail campaign I ever did involving a PURL. It was for a machine tool that I wanted to show with a great price. In order to sell machine tools, we tend to not ever show … Continue reading
Filed under Direct Mail, Internet Marketing, Marketing, PURL, Uncategorized
