When I use Twitter and PURLS what I am doing is tracking the success of my call to action which is my tweet. If someone goes further and fills a form out on my “microsite” then I can track that within the software as well. The vendor that I use has built in the ability for me to follow through and track which pages each of you have clicked on within my microsites, so once a person clicks on my tweet, I can actually tell if they clicked within a microsite and what pages they clicked on. Should they decide to fill out the form, I now have real data as to who the “Tweeter” is.
Twitter and PURLS make sense.
Another quick tip. When tweeting and posting links, I always post in 4’s for business. What I mean is if I am on my business page then I will post up a tweet and word it 4 different ways with unique call to actions to get folks to click on the same microsite. Yes, I said the same microsite. If you think about this – IT MAKES SENSE for a business. Most business pages have roughly 1000 followers. Those followers have 1000 followers and so on. For them to even see your tweet, your gonna need to post it at the very LEAST four times. HOWEVER, you don’t want to be obnoxious or you’ll lose people from following you. So use this strategy wisely. I myself have unfollowed people who tweet 10 times in a row because it’s just stupid.
Now, what this is going to do is raise your chances of having a great response on that microsite, but now I call this a tweet campaign not a microsite with high response. Because if you base it solely on the PURL or microsite itself, then its not fair, because remember, your tweeting in 4’s.
Hope this helps you and you get tweeting with some PURLS! If you need some advice on who can provide you with PURLS at an inexpensive price, I have used a vendor down in Florida that I love! They even provided my CMS system that they programmed. Love, love, love it! Email me if you want the deets!