Track your customers with greeting cards..Yep, there’s an app for that too!


I have been using a company called Enthusem.com to send out thank you cards to my customers after a sale of one of my capital pieces of equipment for about a year now and I love it.  The system allows me to upload my own image to personalize the outside of the card and also allows me to upload a list using a .csv or .xls file to send to large groups of people.  What’s cool about this type of communication is you are able to create a special card for each marketing campaign.  So if this months campaign is based around electronic devices, you could create your own design in any program you prefer as long as you can turn it into a .jpg file.  Once this is done, you simply go to enthusem.com and upload your design and POOF you’ve got a personalized card! Now…what sets this service apart from any other online card service is this:

Trackable Greeting Cards

You all should know by now, that I don’t do anything “Marketing” unless I can track the behavior of my customer. I personally feel online tracking is the best method, because it’s in real time and it allows for the messaging to be changed very quickly without wasting a lot of money. So with Enthusem cards not only can you personalize the cards with your own image and message, but also, you can “Attach” a file or website for the user to go look at.  So as seen in the example below you would be able to literally attach a document to the card that the customer would be able to view once they receive their card.  The way it works is the customer receives their card. Inside of the card is your personal message and at the top half of the card it says “Visit enthusem.com to pick up your personalized message,” it can be a website or a document that you upload to enthusem.com and is hosted on their site.

Example

What happens Next?

When the customer clicks on their attachment, an email is sent to you! So, you know in “real time” when they received the card and opened their attachment. It’s the perfect time to call them and ask if there is anything they need from you! Remember, from my earlier post on PURL’s the best time to communicate with a customer is when they are on your website. You’ve got approximately 5 minutes from the time they log on to keep their interest peaked!

When should you use Enthusem?

Introduction Ice-breaker with a new prospect.
Thank you Follow up to a meeting.
Congratulations When a customer reaches a significant milestone or was in the news.
Closer Send proposal as an online attachment.
Keep in touch When you don’t have time for a phone call.

So…what are you waiting for? Get your marketing more creative today with some of these great trackable tools!

Note: There are plenty of other services that do similar types of communications, I just use Enthusem and that is the only reason I am promoting them. I am in no way affiliated with them, nor am I stating that you will make more money by using their service. Only that I have had great success using them. Good luck to you!

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Filed under Direct Mail, Internet Marketing, Marketing, Uncategorized

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