Referral Systems as a Means for Marketing

Referral systems can be beneficial in some industries but not all.  The best way to find out if it works for our industry is to simply test it (I stress frequently testing programs rather than ruling them out).  The best way to test this is to ask for 1 to 2 names from your customers who have recently purchased your product (they will be the most happy) and leave it at that.

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