Monthly Archives: February 2010

Recession meets angry marketers

Have you ever had one of those days as a corporate marketer when you just wanted to ask, “When is enough enough?” And yes, I ask you this even in a recession. Is it enough when everyone tells you (or yells at you) that you’re not getting enough of your projects done? Is it enough when you can’t hire more help because the budgets have all been cut? How about when your counterpart Continue reading

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Filed under Marketing, Uncategorized

Sending DM’s to multiple Twitter users…YES YOU CAN!

Amit Agarwal, tech columnist and professional blogger (and quite possibly a genius for figuring my personal social media frustration out), has just posted one of the best kept secrets (in my opinion) regarding Twitter DM’s (Direct Messaging) and how to send them to multiple folks at one time. This is HUGE for those of us managing several Twitter accounts for business when we’re trying to reach a specific demographic.

Now, I know I have spoken about a lot of different Twitter strategies in previous posts, but this one might be at the top of the list!

A link to his insightful post is below:

For the full story, click here.

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Filed under Internet Marketing, Marketing, Social Media, Twitter, Uncategorized

Twitter background tips for business

If you are trying to create a Twitter background for your business, then there is help! You can hire me! Just kidding. As much as I would LOVE your business, it’s really not that difficult. I have given steps in previous posts, but I keep getting folks asking me for more tips. So here you go guys:

  1. If you have a website, you need to make sure the basic design of that site is followed through on your Twitter background before you even think about starting. (remember, consistency is key)
  2. It’s fairly important to have a good photo editing or paint type of software. I use Adobe Illustrator and Photoshop, but any will do such as Corel, Paintshop Pro, etc. I have even heard of people using Paint (yes, the free thing that you get with windows!).
  3. You’ll want to keep the design easy enough to understand what it is you do or what your product is by just glancing at the page. The same rules apply on Twitter as they do on a website. You’ve got about 4 seconds to hold a persons attention before they’ll move on. So, be clear on what your purpose is.
  4. Use a photo of yourself, your business, or your products within the design. People on Twitter have gotten “hip” to spam, and we know that if there isn’t any photo of yourself..well…you’re probably spam. So if you wonder why folks aren’t following you back, try adding a photo..if it works, leave me a comment please.
  5. If your business is to sell apples, then SAY THAT! Don’t have a design with hearts and balloons. Remember, you’ve only got 4 seconds, use them wisely.

If you’re still having trouble, you may want to consider hiring someone who can lay your page out for you. Keep in mind the prices can range from $20 – $200. But what I always say is you get what you pay for, however, if you can find the right starving artist…you might just end up with some of the best designs you ever saw! (No, THAT is not a shameless plug for me!) If you need some inspiration, visit my portfolio and feel free to be “inspired!”

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Filed under Design Tips, Internet Marketing, Twitter

Just do it! Your marketing thing that is…

I watched a great video today..It was of several interviews with Will Smith. Funny how that man has grown from the skinny little rapper to this man who has enough insight to literally change the way we as marketers do business. What I mean by this is…well you’ve got to watch the video..but I will give a tad bit of it away before you watch it and simply say this. “Whatever you decide to be in life, be the best at it so that no one can ever do it better than you. Get all the training you can possibly get so that you can be the EXPERT in that field.”

And with that my marketing friends, be well, be the best, and enjoy a bit of Will’s inspirational thoughts!

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Filed under Marketing

The nightmares that marketers face

I was chatting with a good friend of mine yesterday about how she always appreciates all of my marketing advice. She said I was one of the smartest people in the industry she knew. It was a nice compliment, however I told her sometimes I find myself  having a reoccurring nightmare about not being able to Continue reading

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Filed under Direct Mail, Marketing

How to get people to your website…and keep them there!

When it comes to a website, sometimes the hardes part is not how to get them there, but how to keep them on your site longer than 2 minutes. Well, for me anyway. So, I thought I would share some techniques that have worked for me.

First things first
Your content should be the first thing you consider during a redesign. You need to make sure that you CALL THINGS WHAT THEY ARE!! Don’t use words like “surrogated-liner impact sealer” when its really just a door knob. If a search engine is trying to help a potential customer of yours find a door knob…do you think they will know your Continue reading

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Filed under Design Tips, Internet Marketing, Marketing