I was recently looking through many of the non-profit industries websites online. Just a random google search of about 200 sites. What I found was pretty disturbing. Of the roughly 200 sites I viewed I found only two that were designed well and had content that even applied to the services they were intending to push out. So what’s up with that? Do they not notice…that big elephant? If your in the non-profit industry and your website isn’t bringing in donors, then what is the point?
When you think about what type of content to put on a non-profit website, first consider this:
I just read a mildly disturbing article from Chris Matyszczyk with CNET about Facebook. Once again, they are tracking us based on “likes” on other websites even when we have not logged into our Facebook accounts in ages. How? Well a little thing called script and cookies.
Should you be concerned? Well, in the grand scheme of things I say “yes and no,” because what are you the average reader doing on the internet that you should not be doing? If they are selling this information to the government as so many think, who really cares? Unless you’re planning something you shouldn’t be.
On the other hand, if they are selling the data to insurance companies, credit card agencies, or the like….well…that just ain’t right. Want to read the article for yourself? Keep reading.