Stand For Something in Business or Fall for Anything

A recent article posted in Marketing Week about Ben & Jerry’s and Levi reminds us in Business that if you do not stand for something, you will fall for anything. Having core values for your business is important and should tie into your mission statement, but what are you really doing for the community at large?

Check out how they drill down to the core values and continue to be profitable organizations.

Failure does not equal incompetence

I was just having a conversation with a colleague this morning about her feeling like a failure in her career. I reminded her that failure is fun. Failure means that we get to try again and not make the same mistakes but instead to learn, grow and become better. Then, I saw this nifty article about Jagermeister and how they believe that the key to success in its e-commerce business is fostering a culture that encourages failure. Check it out and see if you can take some of their best practices and use them in your business today!