In 2016, the Jackie Joyner-Kersee Foundation commissioned Syl Wilson Marketing to design their Gala program, brochure, social media campaigns and email campaigns. Not only did we design these elements, but we also participated in the Gala and it was OUTSTANDING. The sponsors of the event gave incredible amounts and the night was very special for the children of the Greater East St. Louis area.
Technology used to design: Adobe InDesign, Photoshop
Client: Jackie Joyner-Kersee Foundation
Adobe InDesign CS3 has tools in it that are great for a designer. If you don’t have time to use Photoshop or Illustrator but want to just learn InDesign, there are some ways to manipulate a photo or illustration within the software.
CS3 and CS4 allow you some awesome abilities to blend a photo with a background color. In this instance I have a Orange-ish background that I created using the “Eyedropper” tool. I then chose to right click on the photo and click “Effects”.
From the Effects pallet that pops up on the screen you have sooo many options of what to do next. I like to add a directional feather and a basic feather. My feather widths are set at .2 all around to create the illusion that the photo blends perfectly with the background color.
Click okay and your done! Yep, it’s that easy! Gotta love the help that Adobe InDesign CS3 and CS4 bring us!