Recently I was chatting with a client who was against social media for her business. I asked why and she told me the following:
- It’s too much work
- I don’t want to have to always post photos and personal things
- It’s unprofessional to have anything other than a LinkedIn page
I was happy to know that she at least saw value in LinkedIn. When she told me that she wanted more exposure at a low cost however, I had to let her in on some of the biggest bang you can get for your buck…which happens to be social media platforms.
With social media you can really leverage your products using your blog on your website just as I am right now. Showcasing your products (or knowledge) will prove to your buyers that they should choose your company over the next one. If your company mostly provides a “service” then you can still do this by using your blog to write articles that prove that you know what you are talking about. Simply sharing information about those services or tips to help your consumers will increase traffic to your site immediately. How you leverage those articles is through social media platforms like Facebook, Twitter and LinkedIn.
It’s important to note, that having a Continue reading