Have a Facebook Business Page? Do This Now!

Do you have a Facebook Business Page? If so, you should be sure to have at least one other person as an administrator that works for your company or that you trust.

Recently, a client of Syl Wilson Marketing called because they lost access to their personal Facebook account for various reasons. They wanted to know if we still had access to the company Facebook page because they could not access it any longer and were forced to create a new personal Facebook page. Fortunately, we were still tied to that business account and were able to add them to the page with their new account. This is a valuable lesson to anyone who has a business account!

Always be sure to have at least one other person tied to any social media accounts, in particular Facebook and LinkedIn.

Social Media For Business

Recently I was chatting with a client who was against social media for her business. I asked why and she told me the following:

1. It’s too much work
2. I don’t want to have to always post photos and personal things
3. It’s unprofessional to have anything other than a LinkedIn page

I was happy to know that she at least saw value in LinkedIn. When she told me that she wanted more exposure at a low cost however, I had to let her in on some of the biggest bang you can get for your buck…which happens to be social media platforms.

With social media you can really leverage your products using your blog on your website just as I am right now. Showcasing your products (or knowledge) will prove to your buyers that they should choose your company over the next one. If your company mostly provides a “service” then you can still do this by using your blog to write articles that prove that you know what you are talking about. Simply sharing information about those services or tips to help your consumers will increase traffic to your site immediately. How you leverage those articles is through social media platforms like Facebook, Twitter and LinkedIn.

It’s important to note, that having a

Want to See ALL of Your Facebook Newsfeed?

Earlier today I stumbled across a conversation on Facebook where one person was complaining that they could not see all of their friends posts on Facebook again and that they are continuously having to go to settings to tell Facebook to show ALL of their friends, not the top posts. Well, low and behold then someone came along and shared a link that we can all click on and see every post that your friends posted in a timely manner.

Want the link? Click here while logged in to Facebook.

You can thank me later, (In my Drake voice).

Jackie Joyner-Kersee Foundation Commissions Syl Wilson Marketing for Gala Design

In 2016, the Jackie Joyner-Kersee Foundation commissioned Syl Wilson Marketing to design their Gala program, brochure, social media campaigns and email campaigns. Not only did we design these elements, but we also participated in the Gala and it was OUTSTANDING. The sponsors of the event gave incredible amounts and the night was very special for the children of the Greater East St. Louis area.

Technology used to design: Adobe InDesign, Photoshop
Client: Jackie Joyner-Kersee Foundation
Industry: Nonprofit

F-3 Solutions

Political Strategists, Chad Proudlock and Matthew Ward reached out to the team at Syl Wilson Marketing to design a website that would display their creative work online, a logo for their new business (F-3 Solutions) and social media pages. This site is responsive and has features built in that allow for motion using video. The homepage has a video affect that is viewable on computers. Chad and Matt needed their website in a tight timeframe and Syl Wilson Marketing delivered with quick turnaround and incredible results. The logo was requested to resemble one of the scientific elements without being obvious. The social media needed to have maximum results in a short time frame due to press releases being pushed out fast. Additionally, Syl Wilson designed a website for a SuperPac that they requested called Stronger Together NYC. Both projects were delivered in short time frame with excellent designs.

Technology used to design: Adobe Photoshop, Adobe Illustrator, WordPress
Client: F-3 Solutions
Industry: Political

Be Careful What You Post…The Internet Is Forever

I have said it time and time again…Be careful and mindful of what you are posting online as it will come back to bite you in the you know what! I have been hearing several horror stories lately of youngsters who have posted less than flattering photos of themselves or pictures of themselves with alcohol while underage and losing scholarships to college. I shake my head at the carelessness that is given when people click the “publish” or “update” button.

I was caused to pause today when someone shared a story that is not new news, but just reminds me that I need to continually encourage people young and mature that the internet is like a diary with all of your secrets and if it falls into the hands of the wrong person…it can be spread within a few seconds just from one person clicking the “share” button. The latest story I heard about was about a gal named “Vodka Samm” who made the unfortunate mistake of living recklessly in college by

Missing Some of Your Facebook Likes? Don’t Worry It’s All For The Good!

A lot of folks have been emailing and asking me about their Facebook business pages losing likes. Found this article today from Web Pro News and thought I would share it. Take a read and rest assured, this is all for the better.

Facebook is cracking down on something they deem harmful to the integrity of their site, and your fans may be in danger.

You may have experienced a small dip in the total likes on your Facebook page in the last couple of days and yes, it does mean that people are fleeing your page. Why have you suddenly become so unpopular?

So about those of you who deleted your facebook page…Facebook is still following you.

I just read a mildly disturbing article from  Chris Matyszczyk with CNET about Facebook. Once again, they are tracking us based on “likes” on other websites even when we have not logged into our Facebook accounts in ages. How? Well a little thing called script and cookies.

Should you be concerned? Well, in the grand scheme of things I say “yes and no,” because what are you the average reader doing on the internet that you should not be doing? If they are selling this information to the government as so many think, who really cares? Unless you’re planning something you shouldn’t be.

On the other hand, if they are selling the data to insurance companies, credit card agencies, or the like….well…that just ain’t right. Want to read the article for yourself? Keep reading.

Your location can be pinpointed by what photo you post on the internet

Did that title scare you? I know when I first found out this I was very worried. I mean…who doesn’t post photo’s online to Facebook, Twitter, LinkedIn, and any other social media outlet? I know I do. I love sharing my day with friends. Well I got an email last week that had this little newsclip in it, watch it by clicking here..In the clip they say uploading photo’s to the internet can be a ROADMAP to your location. My first thought was this is a hoax…So I investigated further by contacting someone who I deem as the expert in everything technical…My sister! Guess what she had to say?

Morning Cup of…Facebook?

I got to wondering today. “What’s the first thing normal people do in the morning?” I mean..for me, it’s wake up, log into Facebook and see if I have any messages, then see what everyone else is chatting about (there could be some happening news ya know), then check to see if my fan page has any questions or leads. After that I hit up Twitter…This process lasts for about the first half hour of my morning before I ever leave the house. So I started to wonder…Am I the