Category Archives: Facebook

Social Media For Business

Recently I was chatting with a client who was against social media for her business. I asked why and she told me the following:

  1. It’s too much work
  2. I don’t want to have to always post photos and personal things
  3. It’s unprofessional to have anything other than a LinkedIn page

socialmedia-sylwilson.jpgI was happy to know that she at least saw value in LinkedIn. When she told me that she wanted more exposure at a low cost however, I had to let her in on some of the biggest bang you can get for your buck…which happens to be social media platforms.

With social media you can really leverage your products using your blog on your website just as I am right now. Showcasing your products (or knowledge) will prove to your buyers that they should choose your company over the next one. If your company mostly provides a “service” then you can still do this by using your blog to write articles that prove that you know what you are talking about. Simply sharing information about those services or tips to help your consumers will increase traffic to your site immediately. How you leverage those articles is through social media platforms like Facebook, Twitter and LinkedIn.

attract customers-sylwilsonmarketing.jpgIt’s important to note, that having a business social media page is different than just having an individual page on LinkedIn, Facebook and Instagram. Each of those platforms allow for different options when you sign up as a business which will inevitably help you attract more customers! For instance, on Instagram, if you have a business page rather than an individual user page, you are able to have a contact button to help with lead generation should a person that is following you want more information. You also can run ads once you have a business page on Instagram. With a Facebook business page you not only can run ads and have specific buttons, but you also can run coupon specials, staggered posts (this comes in handy if you have a limited amount of social media time, but a lot of posts you want to get out at once), and more. All of the business pages come with their own set of analytics (for those of you business owners that like to see a return on investment) and a lot of help menus to get you started.

Sure, there are a lot of ways to increase your following and engage your online audience with exciting material that gets more likes and feedback, but if you have NO presence, then you have NO chance of ever building your online footprint. If you are concerned that you may mess up, there are a ton of companies that will build your social media campaigns and it is relatively inexpensive.

Building an online presence will take time. Once you do have a look that is consistent with your website and other marketing collateral, I’m sure you’ll see the benefit that social media can provide for your business. There are plenty of case studies to prove this point and you can do your own research, but with so many users (1.86 billion Facebook users) on these platforms, it is a true mistake to not include this in your marketing arsenal packet.

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Filed under blog, Blogging, Facebook, Internet Marketing, Marketing, Social Media, Uncategorized

Want to See ALL of Your Facebook Newsfeed?

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Earlier today I stumbled across a conversation on Facebook where one person was complaining that they could not see all of their friends posts on Facebook again and that they are continuously having to go to settings to tell Facebook to show ALL of their friends, not the top posts. Well, low and behold then someone came along and shared a link that we can all click on and see every post that your friends posted in a timely manner.

Want the link? Click here while logged in to Facebook.

You can thank me later, (In my Drake voice).

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Filed under Facebook, Social Media, Uncategorized

Jackie Joyner-Kersee Foundation Commissions Syl Wilson Marketing for Gala Design

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In 2016, the Jackie Joyner-Kersee Foundation commissioned Syl Wilson Marketing to design their Gala program, brochure, social media campaigns and email campaigns. Not only did we design these elements, but we also participated in the Gala and it was OUTSTANDING. The sponsors of the event gave incredible amounts and the night was very special for the children of the Greater East St. Louis area.

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Technology used to design: Adobe InDesign, Photoshop
Client: Jackie Joyner-Kersee Foundation
Industry: Nonprofit

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Filed under Adobe, Adobe Illustrator, Adobe InDesign, Direct Mail, Facebook, Marketing, Uncategorized

F-3 Solutions

f3websitePolitical Strategists, Chad Proudlock and Matthew Ward reached out to the team at Syl Wilson Marketing to design a website that would display their creative work online, a logo for their new business (F-3 Solutions) and social media pages. This site is responsive and has features built in that allow for motion using video. The homepage has a video affect that is viewable on computers. Chad and Matt needed their website in a tight timeframe and Syl Wilson Marketing delivered with quick turnaround and incredible results. The logo was requested to resemble one of the scientific elements without being obvious. The social media needed to have maximum results in a short time frame due to press releases being pushed out fast. Additionally, Syl Wilson designed a website for a SuperPac that they requested called Stronger Together NYC. Both projects were delivered in short time frame with excellent designs.

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Technology used to design: Adobe Photoshop, Adobe Illustrator, WordPress
Client: F-3 Solutions
Industry: Political

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Filed under Facebook, Internet Marketing, Marketing, Social Media, Uncategorized, website

Be Careful What You Post…The Internet Is Forever

I have said it time and time again…Be careful and mindful of what you are posting online as it will come back to bite you in the you know what! I have been hearing several horror stories lately of youngsters who have posted less than flattering photos of themselves or pictures of themselves with alcohol while underage and losing scholarships to college. I shake my head at the carelessness that is given when people click the “publish” or “update” button.

I was caused to pause today when someone shared a story that is not new news, but just reminds me that I need to continually encourage people young and mature that the internet is like a diary with all of your secrets and if it falls into the hands of the wrong person…it can be spread within a few seconds just from one person clicking the “share” button. The latest story I heard about was about a gal named “Vodka Samm” who made the unfortunate mistake of living recklessly in college by Continue reading

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Filed under Facebook, Social Media

Missing Some of Your Facebook Likes? Don’t Worry It’s All For The Good!

A lot of folks have been emailing and asking me about their Facebook business pages losing likes. Found this article today from Web Pro News and thought I would share it. Take a read and rest assured, this is all for the better.

Facebook is cracking down on something they deem harmful to the integrity of their site, and your fans may be in danger.

You may have experienced a small dip in the total likes on your Facebook page in the last couple of days and yes, it does mean that people are fleeing your page. Why have you suddenly become so unpopular? Continue reading

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Filed under Facebook, Marketing

So about those of you who deleted your facebook page…Facebook is still following you.

I just read a mildly disturbing article from   with CNET about Facebook. Once again, they are tracking us based on “likes” on other websites even when we have not logged into our Facebook accounts in ages. How? Well a little thing called script and cookies.

Should you be concerned? Well, in the grand scheme of things I say “yes and no,” because what are you the average reader doing on the internet that you should not be doing? If they are selling this information to the government as so many think, who really cares? Unless you’re planning something you shouldn’t be.

On the other hand, if they are selling the data to insurance companies, credit card agencies, or the like….well…that just ain’t right. Want to read the article for yourself? Keep reading.

Continue reading

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Filed under Facebook, Internet Marketing

Your location can be pinpointed by what photo you post on the internet

Did that title scare you? I know when I first found out this I was very worried. I mean…who doesn’t post photo’s online to Facebook, Twitter, LinkedIn, and any other social media outlet? I know I do. I love sharing my day with friends. Well I got an email last week that had this little newsclip in it, watch it by clicking here..In the clip they say uploading photo’s to the internet can be a ROADMAP to your location. My first thought was this is a hoax…So I investigated further by contacting someone who I deem as the expert in everything technical…My sister! Guess what she had to say? Continue reading

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Filed under Design Tips, Facebook, Photoshop CS5, Uncategorized

Morning Cup of…Facebook?

I got to wondering today. “What’s the first thing normal people do in the morning?” I mean..for me, it’s wake up, log into Facebook and see if I have any messages, then see what everyone else is chatting about (there could be some happening news ya know), then check to see if my fan page has any questions or leads. After that I hit up Twitter…This process lasts for about the first half hour of my morning before I ever leave the house. So I started to wonder…Am I the Continue reading

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Filed under blog, Blogging, Facebook, Internet Marketing, Social Media, Twitter

Facebook Face Recognition? What’ll they think of next? Yep…It’s coming!

So you may have noticed in your privacy setting a little section that is blurred out and says, “Suggest photo’s of me to friends,” and then it either has edit rights or it says “This is not yet available to you,” like mine does. Well, no worries, it’s rolling out to all Facebook users over the next few weeks. But your probably wondering “WHAT THE HECK DOES THAT MEAN FOR ME???”

I’ll tell ya!

Facebook has installed face recognition software into its system so that when you upload photo’s of you, your friends, and family, they can now suggest “tags” so that you don’t have to go through the process of tagging people. I suppose for some this can be very handy, I know with a lot of “promotors,” when they have to TAG a photo of an event, this would be nice because now Facebook will remember (in theory) the last event photo and all who were TAGGED would be automatically suggested for the next event.  Or if you have an upload of a large party and you have several friends who you have tagged previously, Facebook will suggest their names.

However, if you have a very “PRIVATE” page similar to mine, you may want to disable this function. You already know Facebook thought this through and has put in the ability to “LOCK OUT” the face recognizer from your Facebook buddies. Because really….some of us don’t want our pals randomly tagging us in their photo’s.  I know I get tired of going through and “Untagging.” hahaha! Just kidding! Stay tuned for more updates on this feature!

 

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