Category Archives: Internet Marketing

Have a Facebook Business Page? Do This Now!

facebookbusinesspageDo you have a Facebook Business Page? If so, you should be sure to have at least one other person as an administrator that works for your company or that you trust.

Recently, a client of Syl Wilson Marketing called because they lost access to their personal Facebook account for various reasons. They wanted to know if we still had access to the company Facebook page because they could not access it any longer and were forced to create a new personal Facebook page. Fortunately, we were still tied to that business account and were able to add them to the page with their new account. This is a valuable lesson to anyone who has a business account!

Always be sure to have at least one other person tied to any social media accounts, in particular Facebook and LinkedIn.

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Filed under Facebook, Internet Marketing, Marketing, Social Media, Uncategorized

New E-Commerce Website Launched for Syl’s Art – Sylvester Peebles

18320602_10155349051170820_6522580048473270247_oSeveral months ago, the most important client of my life asked me to design a website to showcase his art collection. It was my hero, my father! How could I say no? My dad, Sylvester Peebles, has been drawing and painting for as long as I’ve been alive. He has had artwork showcased in the St. Louis Art Museum and won first place in several art shows over the past few decades. One funny story he shared with me was the time he and my sister entered the same contest for art, (I think it was the Creve Coeur Days art show) and he said that he won second place and my sister (who would have been about 7 years-old) won first place. The only issue with that was first place won $100 and second place won a ribbon. My sister was crying because she did not want money; she wanted the ribbon. Ah to be young again.

Screen Shot 2017-05-13 at 5.13.48 PMBack to the original point of this post. My dad asked me to design Continue reading

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Filed under Blogging, Design Tips, Internet Marketing, Marketing, Uncategorized, website

Social Media For Business

Recently I was chatting with a client who was against social media for her business. I asked why and she told me the following:

  1. It’s too much work
  2. I don’t want to have to always post photos and personal things
  3. It’s unprofessional to have anything other than a LinkedIn page

socialmedia-sylwilson.jpgI was happy to know that she at least saw value in LinkedIn. When she told me that she wanted more exposure at a low cost however, I had to let her in on some of the biggest bang you can get for your buck…which happens to be social media platforms.

With social media you can really leverage your products using your blog on your website just as I am right now. Showcasing your products (or knowledge) will prove to your buyers that they should choose your company over the next one. If your company mostly provides a “service” then you can still do this by using your blog to write articles that prove that you know what you are talking about. Simply sharing information about those services or tips to help your consumers will increase traffic to your site immediately. How you leverage those articles is through social media platforms like Facebook, Twitter and LinkedIn.

attract customers-sylwilsonmarketing.jpgIt’s important to note, that having a Continue reading

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Filed under blog, Blogging, Facebook, Internet Marketing, Marketing, Social Media, Uncategorized

Mayoral Race Website Campaign

screen-shot-2017-02-05-at-11-47-37-amThe campaign for Tishaura O. Jones for Mayor of the City of St. Louis requested a website in November of 2016. Syl Wilson Marketing delivered beautiful and professional website that was visually appealing and included several pages for users to sign up to volunteer, donate and contact the campaign.

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Technology used to design: Adobe Photoshop, WordPress, ARForms Plugins
Client: Citizens to Elect Tishaura O. Jones
Industry: Political

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Filed under Internet Marketing, Marketing, Uncategorized, website

F-3 Solutions

f3websitePolitical Strategists, Chad Proudlock and Matthew Ward reached out to the team at Syl Wilson Marketing to design a website that would display their creative work online, a logo for their new business (F-3 Solutions) and social media pages. This site is responsive and has features built in that allow for motion using video. The homepage has a video affect that is viewable on computers. Chad and Matt needed their website in a tight timeframe and Syl Wilson Marketing delivered with quick turnaround and incredible results. The logo was requested to resemble one of the scientific elements without being obvious. The social media needed to have maximum results in a short time frame due to press releases being pushed out fast. Additionally, Syl Wilson designed a website for a SuperPac that they requested called Stronger Together NYC. Both projects were delivered in short time frame with excellent designs.

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Technology used to design: Adobe Photoshop, Adobe Illustrator, WordPress
Client: F-3 Solutions
Industry: Political

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Filed under Facebook, Internet Marketing, Marketing, Social Media, Uncategorized, website

Park Louie Website Design Project

screen-shot-2017-02-05-at-11-44-26-amThe City of St. Louis contacted Syl Wilson Marketing to design a visually appealing and user-friendly website for the citizens of St. Louis. Working within a tight five day deadline, we delivered with a website that utilizes a parallax design and plenty of flare!

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Technology used to design: Adobe Photoshop, WordPress
Client: The City of St. Louis – Park Louie Parking Meters
Industry: City Government

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Filed under Internet Marketing, Marketing, Uncategorized, website

Baby Clydesdale Makes News In Marketing Ad

Recently, Budweiser had a commercial run during the Super Bowl. Very creative! They offered the public a chance to name the baby Clydesdale and today they released the name of that baby as…..(*insert drumroll here*) Hope!

If you haven’t seen the commercial which was my personal favorite, you can watch it here:

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Filed under Blogging, Internet Marketing, Marketing

Leveraging Smart Phones for Business

How many of you are in business and want to know how you can reach more of your prospects using technology that already is out there? In the past as marketers, we’d buy a list, mail to that list, and possibly follow up with a closing item to those who were Continue reading

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Filed under Internet Marketing, Marketing, technology

When it comes to copywriting….The creative process starts in marketing.

Start by answering the question, “What am I selling?”

You need to first:

  • Learn everything you can about your product and/or service.
    • What does it do
    • How does it function
    • What problem does it solve
  • Use it (read back issues, take a demo, see how easy it really is, check out the competition).
  • Talk to current or past buyers, subscribers, donors and/or members
  • Talk with telesales, service, tech-support reps
  • Analyze: why and how is this going to help me? What problem is it going to solve?

 

Project into the mind of the user what the experience will be like with your product!

The importance of Benefits….

The more you talk about how your company, product or service will improve the life of your customer (“you” copy), the higher the response.

….vs. Features

The more you talk about the company, the product, the service (“we” copy), the lower the response.

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Filed under Design Tips, Internet Marketing, Marketing

How Do You Measure Your Website?

I was talking to a prospect the other day about their very well designed website. I asked them how was their traffic doing on their website. They could not answer me. I asked them what pages were most visited? They did not know. I said, “Well what analytics software do you have loaded on your website?” and guess what? They said Continue reading

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Filed under Internet Marketing, Marketing