A couple of months ago, the Georgia Black Expo reached out to the Syl Wilson Marketing team for help. They were launching the NEW Black Expo for Georgia and wanted to get the word out quickly to the community since the event is coming up in just a few short months.
The Syl Wilson Marketing team delivered on time and under budget! Take a look at their new online home!
Recently, Syl Wilson Marketing was chosen as the prime website design firm for Family Development Services (FDS) in Indiana. The former website had a clunky back-end making images slow to render. The main menu was very hard to navigate to find the core items needed. We re-designed the site with a mobile friendly version, new and improved navigation and also provided content development services. We are proud to say “Welcome to your new online home, FDS!”
This was a fun project from the start to the finish. We were able to interview current employees and staff to get to the core values of the company. FDS is a head start program, they are doing amazing things for the community and we are PROUD to have been a part of this amazing journey. We look forward to partnering on future projects.
Brand marketing creates more financial value than short-term performance marketing – the sooner B2B marketers flip their perspective and start allocating budgets accordingly, the better it will be for everyone in B2B.
Should you be optimistic about the future of B2B marketing?
We are optimists, believe it or not. We believe B2B marketing is on the cusp of a Golden Age, a glorious revolution that shall be ushered in by a momentous event.
And we call this event…the Flippening.
To understand the Flippening, first you must understand the three numbers that explain everything that’s wrong with the B2B marketing industry.
80%, 95% and 8%.
First, 80%. If you talk to a financial analyst, they’ll tell you something like 80% of your share price is based on cash flows that are 10n years out into the future. Contrary to conventional wisdom, Wall Street is not short term. The market values businesses on their future cash flows.
We love working with nonprofit organizations that are doing amazing things in the community to make this world a better place, and the St. Louis Public School District Foundation is one of our favorites! We were honored to redesign their website and excited to watch them grow!
If you or someone you know could use a website re-vamp, Contact us!
Syl Wilson Marketing was chosen recently to re-design the website for CR2 Engineering, located in St. Louis, Missouri.
CR2 Engineering is a professional, consulting engineering firm specializing in electronic security and access control, video surveillance, fire alarm, mass notification, network infrastructure and media distribution, audio visual, acoustics, theater design, communication, healthcare and life safety systems.
Their new online home showcases a cleaner, more professional look that they can translate to their printed marketing collateral. We’re honored to be a part of the creative process and excited to announce their new website! View it online at https://cr2engineering.com
Check out the design and if you know someone who could use a new look – send them our way!
Do you have a Facebook Business Page? If so, you should be sure to have at least one other person as an administrator that works for your company or that you trust.
Recently, a client of Syl Wilson Marketing called because they lost access to their personal Facebook account for various reasons. They wanted to know if we still had access to the company Facebook page because they could not access it any longer and were forced to create a new personal Facebook page. Fortunately, we were still tied to that business account and were able to add them to the page with their new account. This is a valuable lesson to anyone who has a business account!
Always be sure to have at least one other person tied to any social media accounts, in particular Facebook and LinkedIn.
Several months ago, the most important client of my life asked me to design a website to showcase his art collection. It was my hero, my father! How could I say no? My dad, Sylvester Peebles, has been drawing and painting for as long as I’ve been alive. He has had artwork showcased in the St. Louis Art Museum and won first place in several art shows over the past few decades. One funny story he shared with me was the time he and my sister entered the same contest for art, (I think it was the Creve Coeur Days art show) and he said that he won second place and my sister (who would have been about 7 years-old) won first place. The only issue with that was first place won $100 and second place won a ribbon. My sister was crying because she did not want money; she wanted the ribbon. Ah to be young again.
Recently I was chatting with a client who was against social media for her business. I asked why and she told me the following:
It’s too much work
I don’t want to have to always post photos and personal things
It’s unprofessional to have anything other than a LinkedIn page
I was happy to know that she at least saw value in LinkedIn. When she told me that she wanted more exposure at a low cost however, I had to let her in on some of the biggest bang you can get for your buck…which happens to be social media platforms.
With social media you can really leverage your products using your blog on your website just as I am right now. Showcasing your products (or knowledge) will prove to your buyers that they should choose your company over the next one. If your company mostly provides a “service” then you can still do this by using your blog to write articles that prove that you know what you are talking about. Simply sharing information about those services or tips to help your consumers will increase traffic to your site immediately. How you leverage those articles is through social media platforms like Facebook, Twitter and LinkedIn.
The campaign for Tishaura O. Jones for Mayor of the City of St. Louis requested a website in November of 2016. Syl Wilson Marketing delivered beautiful and professional website that was visually appealing and included several pages for users to sign up to volunteer, donate and contact the campaign.
Political Strategists, Chad Proudlock and Matthew Ward reached out to the team at Syl Wilson Marketing to design a website that would display their creative work online, a logo for their new business (F-3 Solutions) and social media pages. This site is responsive and has features built in that allow for motion using video. The homepage has a video affect that is viewable on computers. Chad and Matt needed their website in a tight timeframe and Syl Wilson Marketing delivered with quick turnaround and incredible results. The logo was requested to resemble one of the scientific elements without being obvious. The social media needed to have maximum results in a short time frame due to press releases being pushed out fast. Additionally, Syl Wilson designed a website for a SuperPac that they requested called Stronger Together NYC. Both projects were delivered in short time frame with excellent designs.
Technology used to design: Adobe Photoshop, Adobe Illustrator, WordPress
Client: F-3 Solutions