The campaign for Tishaura O. Jones for Mayor of the City of St. Louis requested a website in November of 2016. Syl Wilson Marketing delivered beautiful and professional website that was visually appealing and included several pages for users to sign up to volunteer, donate and contact the campaign.
Technology used to design: Adobe Photoshop, WordPress, ARForms Plugins
Client: Citizens to Elect Tishaura O. Jones
The City of St. Louis contacted Syl Wilson Marketing to design a visually appealing and user-friendly website for the citizens of St. Louis. Working within a tight five day deadline, we delivered with a website that utilizes a parallax design and plenty of flare!
Technology used to design: Adobe Photoshop, WordPress
Client: The City of St. Louis – Park Louie Parking Meters
Industry: City Government
Recently, Budweiser had a commercial run during the Super Bowl. Very creative! They offered the public a chance to name the baby Clydesdale and today they released the name of that baby as…..(*insert drumroll here*) Hope!
If you haven’t seen the commercial which was my personal favorite, you can watch it here:
How many of you are in business and want to know how you can reach more of your prospects using technology that already is out there? In the past as marketers, we’d buy a list, mail to that list, and possibly follow up with a closing item to those who were Continue reading
Start by answering the question, “What am I selling?”
You need to first:
- Learn everything you can about your product and/or service.
- What does it do
- How does it function
- What problem does it solve
- Use it (read back issues, take a demo, see how easy it really is, check out the competition).
- Talk to current or past buyers, subscribers, donors and/or members
- Talk with telesales, service, tech-support reps
- Analyze: why and how is this going to help me? What problem is it going to solve?
Project into the mind of the user what the experience will be like with your product!
The importance of Benefits….
The more you talk about how your company, product or service will improve the life of your customer (“you” copy), the higher the response.
The more you talk about the company, the product, the service (“we” copy), the lower the response.
I was talking to a prospect the other day about their very well designed website. I asked them how was their traffic doing on their website. They could not answer me. I asked them what pages were most visited? They did not know. I said, “Well what analytics software do you have loaded on your website?” and guess what? They said Continue reading
I was recently looking through many of the non-profit industries websites online. Just a random google search of about 200 sites. What I found was pretty disturbing. Of the roughly 200 sites I viewed I found only two that were designed well and had content that even applied to the services they were intending to push out. So what’s up with that? Do they not notice…that big elephant? If your in the non-profit industry and your website isn’t bringing in donors, then what is the point?
When you think about what type of content to put on a non-profit website, first consider this:
I just read a mildly disturbing article from Chris Matyszczyk with CNET about Facebook. Once again, they are tracking us based on “likes” on other websites even when we have not logged into our Facebook accounts in ages. How? Well a little thing called script and cookies.
Should you be concerned? Well, in the grand scheme of things I say “yes and no,” because what are you the average reader doing on the internet that you should not be doing? If they are selling this information to the government as so many think, who really cares? Unless you’re planning something you shouldn’t be.
On the other hand, if they are selling the data to insurance companies, credit card agencies, or the like….well…that just ain’t right. Want to read the article for yourself? Keep reading.
I was tooling through some of my old notes from seminars and classes I took on Search Engine Optimization and thought to myself, “Man, things sure do change from month to month about SEO.” And really it does. I have notes that say do use Meta Tags, Don’t use Meta Tags, Use Submission Services, don’t use them, content vs. context, and MORE! So, I thought I would give my personal experience on how I’m improving my own SEO and my clients. I always say, if you want information… Continue reading