Category Archives: Internet Marketing

New E-Commerce Website Launched for Syl’s Art – Sylvester Peebles

18320602_10155349051170820_6522580048473270247_oSeveral months ago, the most important client of my life asked me to design a website to showcase his art collection. It was my hero, my father! How could I say no? My dad, Sylvester Peebles, has been drawing and painting for as long as I’ve been alive. He has had artwork showcased in the St. Louis Art Museum and won first place in several art shows over the past few decades. One funny story he shared with me was the time he and my sister entered the same contest for art, (I think it was the Creve Coeur Days art show) and he said that he won second place and my sister (who would have been about 7 years-old) won first place. The only issue with that was first place won $100 and second place won a ribbon. My sister was crying because she did not want money; she wanted the ribbon. Ah to be young again.

Screen Shot 2017-05-13 at 5.13.48 PMBack to the original point of this post. My dad asked me to design a website for him. Like magic, I did! To ensure that he had the best possible website, I created a “WordPress website,” so that we could load it up with fancy plugins and use all of the appropriate keywords and tags. So far, his site is doing very well according to the google analytics that we’ve added but we will be adding many new things over the coming weeks as well.

The site is responsive, includes a “store” using woo commerce and has a plugin to view all of his recent artwork on Instagram. Phase II of the website will include more sophistication with the store, detailed descriptions of each of the art pieces and email registration forms for fans and special discount coupons.

If you would like to learn more please visit: http://sylsart.com

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Filed under Blogging, Design Tips, Internet Marketing, Marketing, Uncategorized, website

Social Media For Business

Recently I was chatting with a client who was against social media for her business. I asked why and she told me the following:

  1. It’s too much work
  2. I don’t want to have to always post photos and personal things
  3. It’s unprofessional to have anything other than a LinkedIn page

socialmedia-sylwilson.jpgI was happy to know that she at least saw value in LinkedIn. When she told me that she wanted more exposure at a low cost however, I had to let her in on some of the biggest bang you can get for your buck…which happens to be social media platforms.

With social media you can really leverage your products using your blog on your website just as I am right now. Showcasing your products (or knowledge) will prove to your buyers that they should choose your company over the next one. If your company mostly provides a “service” then you can still do this by using your blog to write articles that prove that you know what you are talking about. Simply sharing information about those services or tips to help your consumers will increase traffic to your site immediately. How you leverage those articles is through social media platforms like Facebook, Twitter and LinkedIn.

attract customers-sylwilsonmarketing.jpgIt’s important to note, that having a business social media page is different than just having an individual page on LinkedIn, Facebook and Instagram. Each of those platforms allow for different options when you sign up as a business which will inevitably help you attract more customers! For instance, on Instagram, if you have a business page rather than an individual user page, you are able to have a contact button to help with lead generation should a person that is following you want more information. You also can run ads once you have a business page on Instagram. With a Facebook business page you not only can run ads and have specific buttons, but you also can run coupon specials, staggered posts (this comes in handy if you have a limited amount of social media time, but a lot of posts you want to get out at once), and more. All of the business pages come with their own set of analytics (for those of you business owners that like to see a return on investment) and a lot of help menus to get you started.

Sure, there are a lot of ways to increase your following and engage your online audience with exciting material that gets more likes and feedback, but if you have NO presence, then you have NO chance of ever building your online footprint. If you are concerned that you may mess up, there are a ton of companies that will build your social media campaigns and it is relatively inexpensive.

Building an online presence will take time. Once you do have a look that is consistent with your website and other marketing collateral, I’m sure you’ll see the benefit that social media can provide for your business. There are plenty of case studies to prove this point and you can do your own research, but with so many users (1.86 billion Facebook users) on these platforms, it is a true mistake to not include this in your marketing arsenal packet.

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Filed under blog, Blogging, Facebook, Internet Marketing, Marketing, Social Media, Uncategorized

Mayoral Race Website Campaign

screen-shot-2017-02-05-at-11-47-37-amThe campaign for Tishaura O. Jones for Mayor of the City of St. Louis requested a website in November of 2016. Syl Wilson Marketing delivered beautiful and professional website that was visually appealing and included several pages for users to sign up to volunteer, donate and contact the campaign.

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Technology used to design: Adobe Photoshop, WordPress, ARForms Plugins
Client: Citizens to Elect Tishaura O. Jones
Industry: Political

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Filed under Internet Marketing, Marketing, Uncategorized, website

F-3 Solutions

f3websitePolitical Strategists, Chad Proudlock and Matthew Ward reached out to the team at Syl Wilson Marketing to design a website that would display their creative work online, a logo for their new business (F-3 Solutions) and social media pages. This site is responsive and has features built in that allow for motion using video. The homepage has a video affect that is viewable on computers. Chad and Matt needed their website in a tight timeframe and Syl Wilson Marketing delivered with quick turnaround and incredible results. The logo was requested to resemble one of the scientific elements without being obvious. The social media needed to have maximum results in a short time frame due to press releases being pushed out fast. Additionally, Syl Wilson designed a website for a SuperPac that they requested called Stronger Together NYC. Both projects were delivered in short time frame with excellent designs.

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Technology used to design: Adobe Photoshop, Adobe Illustrator, WordPress
Client: F-3 Solutions
Industry: Political

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Filed under Facebook, Internet Marketing, Marketing, Social Media, Uncategorized, website

Park Louie Website Design Project

screen-shot-2017-02-05-at-11-44-26-amThe City of St. Louis contacted Syl Wilson Marketing to design a visually appealing and user-friendly website for the citizens of St. Louis. Working within a tight five day deadline, we delivered with a website that utilizes a parallax design and plenty of flare!

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Technology used to design: Adobe Photoshop, WordPress
Client: The City of St. Louis – Park Louie Parking Meters
Industry: City Government

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Filed under Internet Marketing, Marketing, Uncategorized, website

Baby Clydesdale Makes News In Marketing Ad

Recently, Budweiser had a commercial run during the Super Bowl. Very creative! They offered the public a chance to name the baby Clydesdale and today they released the name of that baby as…..(*insert drumroll here*) Hope!

If you haven’t seen the commercial which was my personal favorite, you can watch it here:

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Leveraging Smart Phones for Business

How many of you are in business and want to know how you can reach more of your prospects using technology that already is out there? In the past as marketers, we’d buy a list, mail to that list, and possibly follow up with a closing item to those who were Continue reading

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Filed under Internet Marketing, Marketing, technology

When it comes to copywriting….The creative process starts in marketing.

Start by answering the question, “What am I selling?”

You need to first:

  • Learn everything you can about your product and/or service.
    • What does it do
    • How does it function
    • What problem does it solve
  • Use it (read back issues, take a demo, see how easy it really is, check out the competition).
  • Talk to current or past buyers, subscribers, donors and/or members
  • Talk with telesales, service, tech-support reps
  • Analyze: why and how is this going to help me? What problem is it going to solve?

 

Project into the mind of the user what the experience will be like with your product!

The importance of Benefits….

The more you talk about how your company, product or service will improve the life of your customer (“you” copy), the higher the response.

….vs. Features

The more you talk about the company, the product, the service (“we” copy), the lower the response.

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How Do You Measure Your Website?

I was talking to a prospect the other day about their very well designed website. I asked them how was their traffic doing on their website. They could not answer me. I asked them what pages were most visited? They did not know. I said, “Well what analytics software do you have loaded on your website?” and guess what? They said Continue reading

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There’s an elephant in the room…and by elephant I mean your website.

I was recently looking through many of the non-profit industries websites online. Just a random google search of about 200 sites. What I found was pretty disturbing. Of the roughly 200 sites I viewed I found only two that were designed well and had content that even applied to the services they were intending to push out. So what’s up with that? Do they not notice…that big elephant? If your in the non-profit industry and your website isn’t bringing in donors, then what is the point?

When you think about what type of content to put on a non-profit website, first consider this:

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