A couple of months ago, the Georgia Black Expo reached out to the Syl Wilson Marketing team for help. They were launching the NEW Black Expo for Georgia and wanted to get the word out quickly to the community since the event is coming up in just a few short months.
The Syl Wilson Marketing team delivered on time and under budget! Take a look at their new online home!
Recently, Syl Wilson Marketing was chosen as the prime website design firm for Family Development Services (FDS) in Indiana. The former website had a clunky back-end making images slow to render. The main menu was very hard to navigate to find the core items needed. We re-designed the site with a mobile friendly version, new and improved navigation and also provided content development services. We are proud to say “Welcome to your new online home, FDS!”
This was a fun project from the start to the finish. We were able to interview current employees and staff to get to the core values of the company. FDS is a head start program, they are doing amazing things for the community and we are PROUD to have been a part of this amazing journey. We look forward to partnering on future projects.
Brand marketing creates more financial value than short-term performance marketing – the sooner B2B marketers flip their perspective and start allocating budgets accordingly, the better it will be for everyone in B2B.
Should you be optimistic about the future of B2B marketing?
We are optimists, believe it or not. We believe B2B marketing is on the cusp of a Golden Age, a glorious revolution that shall be ushered in by a momentous event.
And we call this event…the Flippening.
To understand the Flippening, first you must understand the three numbers that explain everything that’s wrong with the B2B marketing industry.
80%, 95% and 8%.
First, 80%. If you talk to a financial analyst, they’ll tell you something like 80% of your share price is based on cash flows that are 10n years out into the future. Contrary to conventional wisdom, Wall Street is not short term. The market values businesses on their future cash flows.
Recently JWAJ Properties company hired Syl Wilson Marketing as the Prime to redesign their website. The new website features a one-page design that is beautiful and user-friendly. The new layout is more focused and gets the target audience the information they want the most quickly. The website previously was mired in information that made it hard for users to get the most important data.
JWAJ Properties is a premier real estate brokerage that helps buyers, sellers and investors come together in real estate transactions. They pride themselves on providing a stress-free experience on the road to the closing table.
Taken from Stephens Hyang’s book “Attract Money Affirmations”
Remember when you used to repeat something over and over in order to remember it for a test? When done over a period of time, repeated words and thoughts tend to become permanent. By repeating your affirmations, your mind will give in and believe what you are telling yourself.
So how should you create your affirmations?
When it comes to affirmations you need to add realism to your intentions to be sure the brain will be able to believe and “trick” the mind.
Create affirmations that evoke strong emotions
Instead of saying I choose to wake up early every morning, say “I choose to wake up early each morning feeling recharged, refreshed and ready to take on the day”
MAKE SURE YOUR AFFIRMATION TARGETS YOU
Tailor your affirmations especially for yourself. For example an affirmation like “My boss will give me a promotion” is rather weak because that affirmation targets your boss and not yourself. You do not have any control over your boss.
Instead, opt for something like this:
I choose to feel that I always get quality work turned in and therefore deserve a promotion.”
Recently, Prep Academy which is a part of the Denver Public School District, requested Syl Wilson Marketing to redesign their school website and refresh their school logo. We met their needs and are supporting the website monthly with maintenance and updates. We are PROUD to have worked on this project and look forward to a long partnership with the district.
How has your #WFH (work from home) experience been going? Any success stories? My own success stories stem from a long history of taking at least 2-3 days to work from home over the past few years.
I always and I mean ALWAYS get up in the morning and prepare at the same time as if I was going in to my physical office. So that means get up, shower, dress, apply make-up and take time to do “something” with my hair.
Then I make my coffee and sit outside for a bit thinking about what I want my day to look like. Putting the extra 15 minutes into thinking about the day does tend to give me a better outcome than if I just jump right in. And Since I am still getting up at the same time I would in the past, I have that extra 15 minutes.
Depending on the day, I may take a 30 minute morning walk to add to my creativity or just do some morning stretches. That depends on which way the weather is in St. Louis (LOL!)
As long as your WFH experience is one that is productive, then that is all that is important. It’s important to remember that we are all dealing with a pandemic on top of some very trying days in our country and all over the globe. Not to mention the regular hustle and bustle of a household! (If you have children, then God Bless You! That just makes the entire pandemic, WFH situation ten million times more….interesting). If you’ve got some cool tips and techniques you’ve found that have made you a SUPERSTAR during these trying times, please do share them!
A recent article posted in Marketing Week about Ben & Jerry’s and Levi reminds us in Business that if you do not stand for something, you will fall for anything. Having core values for your business is important and should tie into your mission statement, but what are you really doing for the community at large?
Check out how they drill down to the core values and continue to be profitable organizations. Continue reading →
I was just having a conversation with a colleague this morning about her feeling like a failure in her career. I reminded her that failure is fun. Failure means that we get to try again and not make the same mistakes but instead to learn, grow and become better. Then, I saw this nifty article about Jagermeister and how they believe that the key to success in its e-commerce business is fostering a culture that encourages failure. Check it out and see if you can take some of their best practices and use them in your business today! Continue reading →
Recently I saw a new television show on HBO called “The Shop,” which is about a barber shop in the African American community that Lebron James hosts, and has interesting conversations with other African American celebrities. In African American communities, the barber shop is where people go to have discussions about politics, the economy, family dynamics, who makes the best macaroni and cheese and more. It’s a little known fact in that community that when you walk into “The Shop,” you are likely to be Continue reading →