Category Archives: Marketing

Have a Facebook Business Page? Do This Now!

facebookbusinesspageDo you have a Facebook Business Page? If so, you should be sure to have at least one other person as an administrator that works for your company or that you trust.

Recently, a client of Syl Wilson Marketing called because they lost access to their personal Facebook account for various reasons. They wanted to know if we still had access to the company Facebook page because they could not access it any longer and were forced to create a new personal Facebook page. Fortunately, we were still tied to that business account and were able to add them to the page with their new account. This is a valuable lesson to anyone who has a business account!

Always be sure to have at least one other person tied to any social media accounts, in particular Facebook and LinkedIn.

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Filed under Facebook, Internet Marketing, Marketing, Social Media, Uncategorized

Finessed, Powered by TBeats – A New Venue In St. Louis

rendering-small-webRecently, Syl Wilson Marketing was chosen to assist with marketing and advertising for Tony Thompson, current CEO of Kwame Building Group and TBeats Studios, with his new business venture called “Finessed Powered by TBeats.” The new company will host a wide variety of events from its first floor location in the heart of Downtown St. Louis. With gated patio seating and live performances from string quartets, jazz musicians and spoken word performers, the venue is SURE to be a SHOW STOPPER and cause St. Louisans to stop, pause and learn more about the exciting new venue.

Finessed Powered by TBeats is located at 1204 Washington Avenue at the entrance to the busiest corner in the downtown district. The new venue will be used for Continue reading

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Filed under advertising, Marketing, syl wilson marketing

New E-Commerce Website Launched for Syl’s Art – Sylvester Peebles

18320602_10155349051170820_6522580048473270247_oSeveral months ago, the most important client of my life asked me to design a website to showcase his art collection. It was my hero, my father! How could I say no? My dad, Sylvester Peebles, has been drawing and painting for as long as I’ve been alive. He has had artwork showcased in the St. Louis Art Museum and won first place in several art shows over the past few decades. One funny story he shared with me was the time he and my sister entered the same contest for art, (I think it was the Creve Coeur Days art show) and he said that he won second place and my sister (who would have been about 7 years-old) won first place. The only issue with that was first place won $100 and second place won a ribbon. My sister was crying because she did not want money; she wanted the ribbon. Ah to be young again.

Screen Shot 2017-05-13 at 5.13.48 PMBack to the original point of this post. My dad asked me to design Continue reading

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Filed under Blogging, Design Tips, Internet Marketing, Marketing, Uncategorized, website

Social Media For Business

Recently I was chatting with a client who was against social media for her business. I asked why and she told me the following:

  1. It’s too much work
  2. I don’t want to have to always post photos and personal things
  3. It’s unprofessional to have anything other than a LinkedIn page

socialmedia-sylwilson.jpgI was happy to know that she at least saw value in LinkedIn. When she told me that she wanted more exposure at a low cost however, I had to let her in on some of the biggest bang you can get for your buck…which happens to be social media platforms.

With social media you can really leverage your products using your blog on your website just as I am right now. Showcasing your products (or knowledge) will prove to your buyers that they should choose your company over the next one. If your company mostly provides a “service” then you can still do this by using your blog to write articles that prove that you know what you are talking about. Simply sharing information about those services or tips to help your consumers will increase traffic to your site immediately. How you leverage those articles is through social media platforms like Facebook, Twitter and LinkedIn.

attract customers-sylwilsonmarketing.jpgIt’s important to note, that having a Continue reading

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Filed under blog, Blogging, Facebook, Internet Marketing, Marketing, Social Media, Uncategorized

Mayoral Race Website Campaign

screen-shot-2017-02-05-at-11-47-37-amThe campaign for Tishaura O. Jones for Mayor of the City of St. Louis requested a website in November of 2016. Syl Wilson Marketing delivered beautiful and professional website that was visually appealing and included several pages for users to sign up to volunteer, donate and contact the campaign.

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Technology used to design: Adobe Photoshop, WordPress, ARForms Plugins
Client: Citizens to Elect Tishaura O. Jones
Industry: Political

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Filed under Internet Marketing, Marketing, Uncategorized, website

Jackie Joyner-Kersee Foundation Commissions Syl Wilson Marketing for Gala Design

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In 2016, the Jackie Joyner-Kersee Foundation commissioned Syl Wilson Marketing to design their Gala program, brochure, social media campaigns and email campaigns. Not only did we design these elements, but we also participated in the Gala and it was OUTSTANDING. The sponsors of the event gave incredible amounts and the night was very special for the children of the Greater East St. Louis area.

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Technology used to design: Adobe InDesign, Photoshop
Client: Jackie Joyner-Kersee Foundation
Industry: Nonprofit

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Filed under Adobe, Adobe Illustrator, Adobe InDesign, Direct Mail, Facebook, Marketing, Uncategorized

F-3 Solutions

f3websitePolitical Strategists, Chad Proudlock and Matthew Ward reached out to the team at Syl Wilson Marketing to design a website that would display their creative work online, a logo for their new business (F-3 Solutions) and social media pages. This site is responsive and has features built in that allow for motion using video. The homepage has a video affect that is viewable on computers. Chad and Matt needed their website in a tight timeframe and Syl Wilson Marketing delivered with quick turnaround and incredible results. The logo was requested to resemble one of the scientific elements without being obvious. The social media needed to have maximum results in a short time frame due to press releases being pushed out fast. Additionally, Syl Wilson designed a website for a SuperPac that they requested called Stronger Together NYC. Both projects were delivered in short time frame with excellent designs.

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Technology used to design: Adobe Photoshop, Adobe Illustrator, WordPress
Client: F-3 Solutions
Industry: Political

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Filed under Facebook, Internet Marketing, Marketing, Social Media, Uncategorized, website

Park Louie Website Design Project

screen-shot-2017-02-05-at-11-44-26-amThe City of St. Louis contacted Syl Wilson Marketing to design a visually appealing and user-friendly website for the citizens of St. Louis. Working within a tight five day deadline, we delivered with a website that utilizes a parallax design and plenty of flare!

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Technology used to design: Adobe Photoshop, WordPress
Client: The City of St. Louis – Park Louie Parking Meters
Industry: City Government

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Filed under Internet Marketing, Marketing, Uncategorized, website

Dreaming Big

bigstock_Illuminated_Bulb_7378553A few days ago someone close to me told me to, “Do something different today that you thought you couldn’t do. Really challenge yourself.” At first I thought, oh what a nice little pick me up. But as the day wore on and I was in my normal routine, I realized…We all do the same thing over and over even if we have a lifestyle that allows us to do interesting things each day. I thought to myself, when is the last time I actually tried something that I am not good at? I couldn’t recall. So I began. I used the online training tools that were available to me to take a webinar on Microsoft SharePoint. This may seem very easy to some people. But my goal with Microsoft SharePoint is one that is different that most. I would like to be able to design websites in it. As with any new program / software however, you must start with the basics at the beginning. This can be the most difficult part for me. To sit through what I might think is useless information going over things that I “think” I already know.

As I sat and listened to the one-hour webinar I realized something…I do not know everything there is to know about the basics of Microsoft SharePoint. This is probably one of the most complex applications I have come across! If there is one thing I love it’s a challenge and complexity within software. What happened through my hour long journey was so much more than just a webinar.

There was self-reflection of seeing that I tend to think I know more than I actually know. There was a feeling of self-worth from being able to grasp what was being presented even though at one point I thought I was lost. Lastly, there was fulfillment. Being a person who loves to design, conceptualize and bring other people’s ideas to life, this was something that for me, is a requirement on pretty much anything I do.

So what does all of this mean? I think that what this person was trying to tell me was DREAM BIG and dream big every day. Challenge yourself at least once a day. If you do that, you will find self-reflection, self-worth, and fulfillment in your life at the end of every day.

Be well!

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Filed under Marketing, reflection

Picture in Picture in iMovie – A How To

It’s been a while since I gave any instructions on anything so I thought I would start with something that I love. iMovie! A lot of us have migrated to the MAC platform (or MAC with windows running on Parallels), and that being the case, it’s opened the door for a lot of cool programs such as iMovie.

The nice thing about the MAC platform is that you practically can start using any of the software and not need any instructions at all. Well, with iMovie that’s true as well, however there are some cool functions that can assist you and make you look like a total pro. Have you heard of Picture in Picture? Totally rocks!

To use it you’ll need to go into the preferences in iMovie and turn on “Show Advanced Tools.”

See Example here:

imovie1

 

 

 

 

 

 

 

 

Now you take the clip from the bottom row and drag it on top of where you want to put it and once you let go of your mouse, you’ll get a ton of options. (See below)

imovie2

 

 

 

 

 

 

 

 

 

Choose Picture in Picture and then done – and your done! There are some other options that will make it refined, but you get the idea! Cool right!

 

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