You’ve got mail, email that is..and there’s a video in it!

Think about this, you have a business and it needs to be marketed to a target audience. It’s quite difficult to explain the benefits and features of your product without sending a 25 page brochure in the mail or getting the prospect to have a 30 minute meeting with you. These things are hard to do in today’s world of limited time. However, everyone has an email account and the more data you can get to a person in a short time frame the better right?

My mouth has been taped shut on Twitter..

I find myself getting questioned about many of my tweets and status updates on Twitter and Facebook lately. Social networking used to be so much more fun when you could make a joke and people would laugh “LOL” or just comment with fun loving remarks. I will admit, I have always tried to steer clear of anything political or religious only because I believe that is usually a little different in social networking. If you make a statement that most of your “friends or followers” don’t agree with, well you are just setting yourself up for a bunch of criticism. Never mind that whole “Freedom of Speech” thing that we used to love to call America’s finest quality..Just tie me up and tape my mouth closed instead!

But here’s the deal, I think some of my followers, friends, and such, are just taking things I say too literally. I will give you an example. The other day on Facebook I said, 

What happens to your page when you delete it from a social network?

I have heard a lot of people tell me that they are frustrated with Facebook changing the layout or Twitter because their tweets are being indexed in google. So they tell me they want to delete their page. At first blush, this sounds fair and good. But then when you think about it…what happens to

Sending DM’s to multiple Twitter users…YES YOU CAN!

Amit Agarwal, tech columnist and professional blogger (and quite possibly a genius for figuring my personal social media frustration out), has just posted one of the best kept secrets (in my opinion) regarding Twitter DM’s (Direct Messaging) and how to send them to multiple folks at one time. This is HUGE for those of us managing several Twitter accounts for business when we’re trying to reach a specific demographic.

Now, I know I have spoken about a lot of different Twitter strategies in previous posts, but this one might be at the top of the list!

A link to his insightful post is below:

For the full story, click here.

Get your blog posts and links retweeted faster on Twitter

When I post my blog articles on Twitter I usually get about 10-50 reads depending on the time of day I send it and the leading text I use in the tweet. That can be half the battle. However, if you want to see major increases in your blog reads and pick up new followers of your blog, I have found a great tool that I would like to share with everyone. Some might say I am crazy for sharing this information, but lets be real, if you are not Mashable , then you can probably use all the help you can get!

So, what’s my big secret? Well, for some of you this may be old news, but to a good portion of you, it may be new news. First off, you need to have a

Segmentation…even with Twitter and Facebook!

Segment your customers into different markets.  Once you have your customers segmented (this can be extremely detailed or not – depends on what type of life cycles you put toward the segments) you can begin targeting them in a more focused manner or you can broaden your marketing efforts.  Either way, you will understand more about your customers by the process of segmentation. Many of these techniques can be used in social media marketing as well. You can segment your followers on Twitter with the use of lists. You can segment your friends on Facebook through the use of lists through the customize tool in the privacy settings, not to mention all the different tools within Linked In, MySpace, etc. Understanding the importance of segments will allow you to better market! Keep reading to find out how.

Buying Behaviors

Past response is indicative of future response.  The most predictive piece of marketing is the

What’s your strategy to get people to open your blog via Twitter?

I have seen several methods used on Twitter and have tried most of them. There is the good old “Hit them hard and hit them fast” method.  This method consists of sending 4 – 5  different

Get that crap off of your facebook wall!

Want to keep folks from posting things on your wall? You might have noticed with Facebook’s latest changes that a lot of the things that used to be on your home page are now auto posting to your wall. Well there is hope to keep you from having your feed cluttered with “Bling”…of course if you like bling, you might not want to change anything.

First thing to fix!

If you click on “Profile” and then directly underneath the share button, you’ll notice a little button that says

Do I really need a customized Twitter Background?

Well if your trying to promote a product then YES! Twitter backgrounds are easy to make if you know what you’re doing. Using the tips in my earlier post “Twitter Backgrounds..how is everyone getting these?” I spoke about the size of your document and little tips to get you started.

If you are not familiar with Adobe Illustrator or Photoshop, you might need to hire an expert…(here come the shameless plug) and who better to hire than me? I have done several backgrounds now for clients and they couldn’t be happier. Remember, if you are on Twitter, you need to be clear about

Don’t trim your followers just yet, help is on the way!

Want to stop junk followers use http://truetwit.com/truetwit/signUp

If you are thinking, “Man, I sure am getting followed by a lot of porn stars and robots…” maybe you should think about using a verifier for your followers.  This can be done easily with so many different services to choose from, but the main one that seems to be catching on is