A recent article posted in Marketing Week about Ben & Jerry’s and Levi reminds us in Business that if you do not stand for something, you will fall for anything. Having core values for your business is important and should tie into your mission statement, but what are you really doing for the community at large?
Check out how they drill down to the core values and continue to be profitable organizations. Continue reading
In today’s age of digital marketing and almost every target audience using the internet for information, it is imperative that every business has a website. Yet we come across at least ten businesses a week that have been operating without a website and have seen a slowing trend in sales. Sounds crazy right?
If you are one of the 10 in 100 that are trying to market your business without an online presence, I would highly recommend reading the rest of this article on the growing importance of web design in 2018.
Key points to keep in mind as you decide on a website developer:
Responsive Web Design
In order for your website to appear over all platforms (Mobile vs. Laptop vs. Tablet) you will want to make sure that your website developer is quoting you a responsive website that automatically adjusts based on the device that opens it. Responsive website rank higher in search engines than those that are only optimized for desktops. Additionally, as of December 2015 according to comScore, there was an 80% increase in Internet usage coming from smart phones rather than desktop machines.
Search Engine Optimization
If your website developer/designer is well versed ini search engine optimization, that is a PLUS! If not, you will want to make sure you get a proposal from a reputable company that provides that as a service. In the old days, website designers would load the back-ends of website with keywords that would cause search engine spiders to stop on a site regardless of what content was actually on the website. The evolution of technology however, search engines have become much smarter and will only index on websites that have rich content that is relative to the main purpose of the website.
As you research the right webs design company to use, be sure to look at their previous work. That may sound like a “given,” but you do want to make sure they have designed in several different type of platforms. If they only know how to design in WordPress for instance, then they will be more likely to push your design that way. But if they are experienced in several platforms like Joomla, Drupal, Light CMS, WordPress and hard code, then you will have a better chance at getting a website that is a good fit for your organization. You will also want to make sure that they are using designs that are not just a template, but are custom to each of the companies they designed for. Several website designers only take a template (or theme) and change out photos and content. You want to make sure that your company is being properly branded to your existing marketing collateral so that people can see your website as your online home or brochure. It should be an extension of the marketing brochures and flyers that you have already passed out.
These are just a few tips to get you started as you navigate your way through getting your company online in 2018!
Several months ago, the most important client of my life asked me to design a website to showcase his art collection. It was my hero, my father! How could I say no? My dad, Sylvester Peebles, has been drawing and painting for as long as I’ve been alive. He has had artwork showcased in the St. Louis Art Museum and won first place in several art shows over the past few decades. One funny story he shared with me was the time he and my sister entered the same contest for art, (I think it was the Creve Coeur Days art show) and he said that he won second place and my sister (who would have been about 7 years-old) won first place. The only issue with that was first place won $100 and second place won a ribbon. My sister was crying because she did not want money; she wanted the ribbon. Ah to be young again.
Back to the original point of this post. My dad asked me to design Continue reading
I started Syl Wilson Marketing full-time at the age of 41. Age is nothing but a number when it comes to becoming an entrepreneur and that can be seen with so many success stories as in the article below. If you are considering making a ‘go’ at living your dreams, I highly encourage you to do so. There is nothing else like it!
From the Business Insider:
For the more neurotic among us, a birthday can be a reminder of how another year has passed and our loftiest aspirations have faded further into the distance.
There are plenty of examples, however, of successful people across many industries who prove that you don’t need to have it all figured out by the time you turn 30. Read the full story here…
Marketing is undoubtedly one of the major driving force that propels a business to continous success, it’s never all about money that you have to spend on marketing but time and effort are major resources towards providing what the “king” mostly requires. A survey by constant contact study an email marketing provider showed that only 34% of small businesses are planning to invest money on marketing although they are aware that marketing is key, they does alot of time consuming tasks such as store operations, stock keeping among others. This clearly shows that alot of SMEs haven’t been prioritizing on marketing but are slowly changing the direction due to the increased competition.
Time has changed and businesses have shifted more effort to digital marketing but SMEs are still lagging back due to financial constraints and limited focus on marketing budget,this should not be case anymore for their guaranteed survival. This…
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Another website launched! Congratulations to St. Louis Record Center on your newly designed fully-responsive website from Syl Wilson Marketing. Visit the site today: http://stlrecordcenter.com
Need a user-friendly, responsive website designed?
The Kwame Building Group requested Syl Wilson Marketing to design an attractive brochure that would be able to be sent electronically and printed and bound. The Syl Wilson Marketing Team delivered within a tight time frame and was able to show the broad vertical markets that the company represents.
Technology used to design: Adobe InDesign
Client: Kwame Building Group
Industry: Construction Management