Category Archives: website

Syl Wilson Marketing Chosen as Website Designer for CR2 Engineering

Syl Wilson Marketing was chosen recently to re-design the website for CR2 Engineering, located in St. Louis, Missouri.

CR2 Engineering is a professional, consulting engineering firm specializing in electronic security and access control, video surveillance, fire alarm, mass notification, network infrastructure and media distribution, audio visual, acoustics, theater design, communication, healthcare and life safety systems.

Their new online home showcases a cleaner, more professional look that they can translate to their printed marketing collateral. We’re honored to be a part of the creative process and excited to announce their new website! View it online at https://cr2engineering.com

Check out the design and if you know someone who could use a new look – send them our way!

Contact information for a new or redesigned website:
Email: sylwilson@sylwilsonmarketing.com
Phone: 314.497.1172
Web: https://sylwilsonmarketing.com

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Filed under Internet Marketing, website

Why a Website Is A Must in 2018

websitedesignIn today’s age of digital marketing and almost every target audience using the internet for information, it is imperative that every business has a website. Yet we come across at least ten businesses a week that have been operating without a website and have seen a slowing trend in sales. Sounds crazy right?

If you are one of the 10 in 100 that are trying to market your business without an online presence,  I would highly recommend reading the rest of this article on the growing importance of web design in 2018.

Key points to keep in mind as you decide on a website developer:

Responsive Web Design

In order for your website to appear over all platforms (Mobile vs. Laptop vs. Tablet) you will want to make sure that your website developer is quoting you a responsive website that automatically adjusts based on the device that opens it. Responsive website rank higher in search engines than those that are only optimized for desktops. Additionally, as of December 2015 according to comScore, there was an 80% increase in Internet usage coming from smart phones rather than desktop machines.

Search Engine Optimization

If your website developer/designer is well versed ini search engine optimization, that is a PLUS! If not, you will want to make sure you get a proposal from a reputable company that provides that as a service. In the old days, website designers would load the back-ends of website with keywords that would cause search engine spiders to stop on a site regardless of what content was actually on the website. The evolution of technology however, search engines have become much smarter and will only index on websites that have rich content that is relative to the main purpose of the website.

Clean Designs

As you research the right webs design company to use, be sure to look at their previous work. That may sound like a “given,” but you do want to make sure they have designed in several different type of platforms. If they only know how to design in WordPress for instance, then they will be more likely to push your design that way. But if they are experienced in several platforms like Joomla, Drupal, Light CMS, WordPress and hard code, then you will have a better chance at getting a website that is a good fit for your organization. You will also want to make sure that they are using designs that are not just a template, but are custom to each of the companies they designed for. Several website designers only take a template (or theme) and change out photos and content. You want to make sure that your company is being properly branded to your existing marketing collateral so that people can see your website as your online home or brochure. It should be an extension of the marketing brochures and flyers that you have already passed out.

These are just a few tips to get you started as you navigate your way through getting your company online in 2018!

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Filed under advertising, Marketing, Uncategorized, website

New E-Commerce Website Launched for Syl’s Art – Sylvester Peebles

18320602_10155349051170820_6522580048473270247_oSeveral months ago, the most important client of my life asked me to design a website to showcase his art collection. It was my hero, my father! How could I say no? My dad, Sylvester Peebles, has been drawing and painting for as long as I’ve been alive. He has had artwork showcased in the St. Louis Art Museum and won first place in several art shows over the past few decades. One funny story he shared with me was the time he and my sister entered the same contest for art, (I think it was the Creve Coeur Days art show) and he said that he won second place and my sister (who would have been about 7 years-old) won first place. The only issue with that was first place won $100 and second place won a ribbon. My sister was crying because she did not want money; she wanted the ribbon. Ah to be young again.

Screen Shot 2017-05-13 at 5.13.48 PMBack to the original point of this post. My dad asked me to design Continue reading

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Filed under Blogging, Design Tips, Internet Marketing, Marketing, Uncategorized, website

St. Louis Record Center Website Designed

16300263_1317410464982852_8332314243338717545_oAnother website launched! Congratulations to St. Louis Record Center on your newly designed fully-responsive website from Syl Wilson Marketing. Visit the site today: http://stlrecordcenter.com

Need a user-friendly, responsive website designed?

Contact us:
Email: sylwilson@sylwilsonmarketing.com
Phone: 314.497.1172
Web: http://sylwilsonmarketing.com

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Mayoral Race Website Campaign

screen-shot-2017-02-05-at-11-47-37-amThe campaign for Tishaura O. Jones for Mayor of the City of St. Louis requested a website in November of 2016. Syl Wilson Marketing delivered beautiful and professional website that was visually appealing and included several pages for users to sign up to volunteer, donate and contact the campaign.

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Technology used to design: Adobe Photoshop, WordPress, ARForms Plugins
Client: Citizens to Elect Tishaura O. Jones
Industry: Political

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F-3 Solutions

f3websitePolitical Strategists, Chad Proudlock and Matthew Ward reached out to the team at Syl Wilson Marketing to design a website that would display their creative work online, a logo for their new business (F-3 Solutions) and social media pages. This site is responsive and has features built in that allow for motion using video. The homepage has a video affect that is viewable on computers. Chad and Matt needed their website in a tight timeframe and Syl Wilson Marketing delivered with quick turnaround and incredible results. The logo was requested to resemble one of the scientific elements without being obvious. The social media needed to have maximum results in a short time frame due to press releases being pushed out fast. Additionally, Syl Wilson designed a website for a SuperPac that they requested called Stronger Together NYC. Both projects were delivered in short time frame with excellent designs.

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Technology used to design: Adobe Photoshop, Adobe Illustrator, WordPress
Client: F-3 Solutions
Industry: Political

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Filed under Facebook, Internet Marketing, Marketing, Social Media, Uncategorized, website

Park Louie Website Design Project

screen-shot-2017-02-05-at-11-44-26-amThe City of St. Louis contacted Syl Wilson Marketing to design a visually appealing and user-friendly website for the citizens of St. Louis. Working within a tight five day deadline, we delivered with a website that utilizes a parallax design and plenty of flare!

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Technology used to design: Adobe Photoshop, WordPress
Client: The City of St. Louis – Park Louie Parking Meters
Industry: City Government

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Filed under Internet Marketing, Marketing, Uncategorized, website