Jackie Joyner-Kersee Foundation Commissions Syl Wilson Marketing for Gala Design

14021450_1159615587429008_260592876155335805_n

In 2016, the Jackie Joyner-Kersee Foundation commissioned Syl Wilson Marketing to design their Gala program, brochure, social media campaigns and email campaigns. Not only did we design these elements, but we also participated in the Gala and it was OUTSTANDING. The sponsors of the event gave incredible amounts and the night was very special for the children of the Greater East St. Louis area.

galal

Technology used to design: Adobe InDesign, Photoshop
Client: Jackie Joyner-Kersee Foundation
Industry: Nonprofit

Leave a comment

Filed under Adobe, Adobe Illustrator, Adobe InDesign, Direct Mail, Facebook, Marketing, Uncategorized

F-3 Solutions

f3websitePolitical Strategists, Chad Proudlock and Matthew Ward reached out to the team at Syl Wilson Marketing to design a website that would display their creative work online, a logo for their new business (F-3 Solutions) and social media pages. This site is responsive and has features built in that allow for motion using video. The homepage has a video affect that is viewable on computers. Chad and Matt needed their website in a tight timeframe and Syl Wilson Marketing delivered with quick turnaround and incredible results. The logo was requested to resemble one of the scientific elements without being obvious. The social media needed to have maximum results in a short time frame due to press releases being pushed out fast. Additionally, Syl Wilson designed a website for a SuperPac that they requested called Stronger Together NYC. Both projects were delivered in short time frame with excellent designs.

f3solutions-facebook

Technology used to design: Adobe Photoshop, Adobe Illustrator, WordPress
Client: F-3 Solutions
Industry: Political

Leave a comment

Filed under Facebook, Internet Marketing, Marketing, Social Media, Uncategorized, website

Matters of The Heart

Bump My Music

The beautiful thing about music is that it has the ability to elicit certain emotions from our past, present and even thinking to the future. When it comes to matters of the heart we tend to choose music that speaks to our soul. It can be an excursion of sorts; and the destination…our feelings. We listen to songs that match the euphoria of a new relationship, the pain from a break up, or dare I say it (***whispers***) that baby making music.

When an artist is vulnerable and creative enough to share their story music has the power to captivate the mind. Vividly recalling specific details of an experience whether it be good or bad. You remember how you played the song over and over again, getting lost in the moment. If executed correctly the singer/vocalist creates an enchanting piece relatable to our relationships and feelings, almost as though they’re speaking…

View original post 121 more words

Leave a comment

Filed under Uncategorized

Park Louie Website Design Project

screen-shot-2017-02-05-at-11-44-26-amThe City of St. Louis contacted Syl Wilson Marketing to design a visually appealing and user-friendly website for the citizens of St. Louis. Working within a tight five day deadline, we delivered with a website that utilizes a parallax design and plenty of flare!

screen-shot-2017-02-05-at-11-44-32-am

Technology used to design: Adobe Photoshop, WordPress
Client: The City of St. Louis – Park Louie Parking Meters
Industry: City Government

Leave a comment

Filed under Internet Marketing, Marketing, Uncategorized, website

Dreaming Big

bigstock_Illuminated_Bulb_7378553A few days ago someone close to me told me to, “Do something different today that you thought you couldn’t do. Really challenge yourself.” At first I thought, oh what a nice little pick me up. But as the day wore on and I was in my normal routine, I realized…We all do the same thing over and over even if we have a lifestyle that allows us to do interesting things each day. I thought to myself, when is the last time I actually tried something that I am not good at? I couldn’t recall. So I began. I used the online training tools that were available to me to take a webinar on Microsoft SharePoint. This may seem very easy to some people. But my goal with Microsoft SharePoint is one that is different that most. I would like to be able to design websites in it. As with any new program / software however, you must start with the basics at the beginning. This can be the most difficult part for me. To sit through what I might think is useless information going over things that I “think” I already know.

As I sat and listened to the one-hour webinar I realized something…I do not know everything there is to know about the basics of Microsoft SharePoint. This is probably one of the most complex applications I have come across! If there is one thing I love it’s a challenge and complexity within software. What happened through my hour long journey was so much more than just a webinar.

There was self-reflection of seeing that I tend to think I know more than I actually know. There was a feeling of self-worth from being able to grasp what was being presented even though at one point I thought I was lost. Lastly, there was fulfillment. Being a person who loves to design, conceptualize and bring other people’s ideas to life, this was something that for me, is a requirement on pretty much anything I do.

So what does all of this mean? I think that what this person was trying to tell me was DREAM BIG and dream big every day. Challenge yourself at least once a day. If you do that, you will find self-reflection, self-worth, and fulfillment in your life at the end of every day.

Be well!

1 Comment

Filed under Marketing, reflection

Be Careful What You Post…The Internet Is Forever

I have said it time and time again…Be careful and mindful of what you are posting online as it will come back to bite you in the you know what! I have been hearing several horror stories lately of youngsters who have posted less than flattering photos of themselves or pictures of themselves with alcohol while underage and losing scholarships to college. I shake my head at the carelessness that is given when people click the “publish” or “update” button.

I was caused to pause today when someone shared a story that is not new news, but just reminds me that I need to continually encourage people young and mature that the internet is like a diary with all of your secrets and if it falls into the hands of the wrong person…it can be spread within a few seconds just from one person clicking the “share” button. The latest story I heard about was about a gal named “Vodka Samm” who made the unfortunate mistake of living recklessly in college by Continue reading

Leave a comment

Filed under Facebook, Social Media

Picture in Picture in iMovie – A How To

It’s been a while since I gave any instructions on anything so I thought I would start with something that I love. iMovie! A lot of us have migrated to the MAC platform (or MAC with windows running on Parallels), and that being the case, it’s opened the door for a lot of cool programs such as iMovie.

The nice thing about the MAC platform is that you practically can start using any of the software and not need any instructions at all. Well, with iMovie that’s true as well, however there are some cool functions that can assist you and make you look like a total pro. Have you heard of Picture in Picture? Totally rocks!

To use it you’ll need to go into the preferences in iMovie and turn on “Show Advanced Tools.”

See Example here:

imovie1

 

 

 

 

 

 

 

 

Now you take the clip from the bottom row and drag it on top of where you want to put it and once you let go of your mouse, you’ll get a ton of options. (See below)

imovie2

 

 

 

 

 

 

 

 

 

Choose Picture in Picture and then done – and your done! There are some other options that will make it refined, but you get the idea! Cool right!

 

Leave a comment

Filed under Marketing

Baby Clydesdale Makes News In Marketing Ad

Recently, Budweiser had a commercial run during the Super Bowl. Very creative! They offered the public a chance to name the baby Clydesdale and today they released the name of that baby as…..(*insert drumroll here*) Hope!

If you haven’t seen the commercial which was my personal favorite, you can watch it here:

Leave a comment

Filed under Blogging, Internet Marketing, Marketing

Missing Some of Your Facebook Likes? Don’t Worry It’s All For The Good!

A lot of folks have been emailing and asking me about their Facebook business pages losing likes. Found this article today from Web Pro News and thought I would share it. Take a read and rest assured, this is all for the better.

Facebook is cracking down on something they deem harmful to the integrity of their site, and your fans may be in danger.

You may have experienced a small dip in the total likes on your Facebook page in the last couple of days and yes, it does mean that people are fleeing your page. Why have you suddenly become so unpopular? Continue reading

Leave a comment

Filed under Facebook, Marketing

Memorial Day Marketing

It’s a holiday weekend, and what better way to reach your customers than by using the holiday! It’s a great way to capitalize on the day without having to get that creative. Remember to be respectful of everyone during each holiday and not offend, but in America we all LOVE to celebrate Memorial Day!

In honor of Memorial Day Syl Wilson Marketing is giving a 10% Discount on all Facebook covers for instance for the holiday. What’s your special? Happy Holiday to you and keep on marketing!!

Leave a comment

Filed under Uncategorized