In 2016, the Jackie Joyner-Kersee Foundation commissioned Syl Wilson Marketing to design their Gala program, brochure, social media campaigns and email campaigns. Not only did we design these elements, but we also participated in the Gala and it was OUTSTANDING. The sponsors of the event gave incredible amounts and the night was very special for the children of the Greater East St. Louis area.
Technology used to design: Adobe InDesign, Photoshop
Client: Jackie Joyner-Kersee Foundation
Bump My Music
The beautiful thing about music is that it has the ability to elicit certain emotions from our past, present and even thinking to the future. When it comes to matters of the heart we tend to choose music that speaks to our soul. It can be an excursion of sorts; and the destination…our feelings. We listen to songs that match the euphoria of a new relationship, the pain from a break up, or dare I say it (***whispers***) that baby making music.
When an artist is vulnerable and creative enough to share their story music has the power to captivate the mind. Vividly recalling specific details of an experience whether it be good or bad. You remember how you played the song over and over again, getting lost in the moment. If executed correctly the singer/vocalist creates an enchanting piece relatable to our relationships and feelings, almost as though they’re speaking…
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The City of St. Louis contacted Syl Wilson Marketing to design a visually appealing and user-friendly website for the citizens of St. Louis. Working within a tight five day deadline, we delivered with a website that utilizes a parallax design and plenty of flare!
Technology used to design: Adobe Photoshop, WordPress
Client: The City of St. Louis – Park Louie Parking Meters
Industry: City Government
A few days ago someone close to me told me to, “Do something different today that you thought you couldn’t do. Really challenge yourself.” At first I thought, oh what a nice little pick me up. But as the day wore on and I was in my normal routine, I realized…We all do the same thing over and over even if we have a lifestyle that allows us to do interesting things each day. I thought to myself, when is the last time I actually tried something that I am not good at? I couldn’t recall. So I began. I used the online training tools that were available to me to take a webinar on Microsoft SharePoint. This may seem very easy to some people. But my goal with Microsoft SharePoint is one that is different that most. I would like to be able to design websites in it. As with any new program / software however, you must start with the basics at the beginning. This can be the most difficult part for me. To sit through what I might think is useless information going over things that I “think” I already know.
As I sat and listened to the one-hour webinar I realized something…I do not know everything there is to know about the basics of Microsoft SharePoint. This is probably one of the most complex applications I have come across! If there is one thing I love it’s a challenge and complexity within software. What happened through my hour long journey was so much more than just a webinar.
There was self-reflection of seeing that I tend to think I know more than I actually know. There was a feeling of self-worth from being able to grasp what was being presented even though at one point I thought I was lost. Lastly, there was fulfillment. Being a person who loves to design, conceptualize and bring other people’s ideas to life, this was something that for me, is a requirement on pretty much anything I do.
So what does all of this mean? I think that what this person was trying to tell me was DREAM BIG and dream big every day. Challenge yourself at least once a day. If you do that, you will find self-reflection, self-worth, and fulfillment in your life at the end of every day.
It’s been a while since I gave any instructions on anything so I thought I would start with something that I love. iMovie! A lot of us have migrated to the MAC platform (or MAC with windows running on Parallels), and that being the case, it’s opened the door for a lot of cool programs such as iMovie.
The nice thing about the MAC platform is that you practically can start using any of the software and not need any instructions at all. Well, with iMovie that’s true as well, however there are some cool functions that can assist you and make you look like a total pro. Have you heard of Picture in Picture? Totally rocks!
To use it you’ll need to go into the preferences in iMovie and turn on “Show Advanced Tools.”
See Example here:
Now you take the clip from the bottom row and drag it on top of where you want to put it and once you let go of your mouse, you’ll get a ton of options. (See below)
Choose Picture in Picture and then done – and your done! There are some other options that will make it refined, but you get the idea! Cool right!
Recently, Budweiser had a commercial run during the Super Bowl. Very creative! They offered the public a chance to name the baby Clydesdale and today they released the name of that baby as…..(*insert drumroll here*) Hope!
If you haven’t seen the commercial which was my personal favorite, you can watch it here:
A lot of folks have been emailing and asking me about their Facebook business pages losing likes. Found this article today from Web Pro News and thought I would share it. Take a read and rest assured, this is all for the better.
Facebook is cracking down on something they deem harmful to the integrity of their site, and your fans may be in danger.
You may have experienced a small dip in the total likes on your Facebook page in the last couple of days and yes, it does mean that people are fleeing your page. Why have you suddenly become so unpopular? Continue reading
It’s a holiday weekend, and what better way to reach your customers than by using the holiday! It’s a great way to capitalize on the day without having to get that creative. Remember to be respectful of everyone during each holiday and not offend, but in America we all LOVE to celebrate Memorial Day!
In honor of Memorial Day Syl Wilson Marketing is giving a 10% Discount on all Facebook covers for instance for the holiday. What’s your special? Happy Holiday to you and keep on marketing!!