January 27, 2011 · 7:52 pm
You may have heard that it’s important to keep your brand in tact when referring to your business. Well, that is true. You may have also heard that in this economy one wrong move…and your done.
While all of this is very true (and a little scary), there is help! You have to think about your brand and how to keep it consistent over many different forms of media without causing alarm on any of those forums. Make a decision early on as to who you want to be known for and how you can Continue reading →
December 31, 2009 · 4:49 am
Branding on the internet is very different than anything we would put in print. Because the human mind wants to have everything faster when they are looking online, our marketing has to do just that, help a user get to the point in a few short seconds. If you have pages and pages of content going on and on, then a user will just move away from your site until he finds the particular words in his mind that relate to what he is looking for. One of the more critical elements to designing a website that is often overlooked is Continue reading →