When it comes to copywriting….The creative process starts in marketing.

Start by answering the question, “What am I selling?”

You need to first:

• Learn everything you can about your product and/or service.
  • What does it do
  • How does it function
  • What problem does it solve
• Use it (read back issues, take a demo, see how easy it really is, check out the competition).
• Talk to current or past buyers, subscribers, donors and/or members
• Talk with telesales, service, tech-support reps
• Analyze: why and how is this going to help me? What problem is it going to solve?

 

Project into the mind of the user what the experience will be like with your product!

The importance of Benefits….

The more you talk about how your company, product or service will improve the life of your customer (“you” copy), the higher the response.

….vs. Features

The more you talk about the company, the product, the service (“we” copy), the lower the response.

Creating great copy for websites is easy!

Websites need to have a focus and a clear definition from all parties that are involved so that the branding remains in tact.  Objectives may include, product advertising, promotion, sales, fulfillment, service, data collection, relationship building, investor relations, public relations, press relations, recruiting, product development and more.  Think of your site as a

How to get folks to open your emails

Subject lines on email need serious creative development.  You only have 2 seconds for the reader to determine if he/she will open or delete the email.  The worst times to send are weekends and Friday evening.  Do not email on a Monday at all (offering that is).  The trick to the subject line development is to

How to get over writers block

Writing

To break through writers block, recognize the difference between preparation and procrastination.  Review background, take notes, make lists of key points, jot down spontaneous ideas.  Talk with people about the project.  To get started use “Cluster Writing”.  Cluster writing is a technique where you put one word

Designing your website content in 4 seconds

When designing your web page for content, you need to try to communicate who you are in the first 4 seconds.  You need to express why a user should do business with you and tell how you make their life better.  You should not just say “We do this and we do that”.  You need to sell to the needs and personality of the visitor and provide action-benefit language and links.  It is critical to appeal to