Understanding the gaze of your customer

The design and graphics of your marketing material must support and strengthen the copy message.

• Make it easy to scan
• Have a focal point
• Have an easy transfer of information (easy to read)
• Communicate not decorate

What draws the eye, are warm colors and people. The best place to put your illustration is on the

Designing your website content in 4 seconds

When designing your web page for content, you need to try to communicate who you are in the first 4 seconds.  You need to express why a user should do business with you and tell how you make their life better.  You should not just say “We do this and we do that”.  You need to sell to the needs and personality of the visitor and provide action-benefit language and links.  It is critical to appeal to