I have been off the scene for awhile as far as blogging goes, but that is a good thing for me, it means that I have been a busy bee. What I would like to do is share more life experiences with you as I have learned quite a bit about the corporate and private business regarding social media marketing. Have you ever wondered why a particular business isn’t on Facebook? How about Twitter? Well, over the last few months, I have been helping small businesses and a few large ones understand the value of social media and how it can improve their bottom line. The results have been very interesting to say the least.
Case Study #1
Small Business starting off. Wants to get brand recognition and thinks they can do it via email blasts in one of those “Free” services. (I know…this one drove me nuts).
When the president of this company asked me how I could help him with his email blasts, I asked him what he currently is doing. He had subscribed to a free service that allowed him to send email blasts, but only a few at a time. He wanted to know what I thought about paying a service to send his email blasts. First question I had for him was “What’s your website look like?” He had one, but it too was with one of the “Free Services” that offer template style websites. All of this is fine, but when you want to get the word out to the masses and appear to be a viable company, you have to Continue reading →