Segment your customers into different markets. Once you have your customers segmented (this can be extremely detailed or not – depends on what type of life cycles you put toward the segments) you can begin targeting them in a more focused manner or you can broaden your marketing efforts. Either way, you will understand more about your customers by the process of segmentation. Many of these techniques can be used in social media marketing as well. You can segment your followers on Twitter with the use of lists. You can segment your friends on Facebook through the use of lists through the customize tool in the privacy settings, not to mention all the different tools within Linked In, MySpace, etc. Understanding the importance of segments will allow you to better market! Keep reading to find out how.
Past response is indicative of future response. The most predictive piece of marketing is the Continue reading