Taking a roll of the dice with social media for business

I have been off the scene for awhile as far as blogging goes, but that is a good thing for me, it means that I have been a busy bee. What I would like to do is share more life experiences with you as I have learned quite a bit about the corporate and private business regarding social media marketing. Have you ever wondered why a particular business isn’t on Facebook? How about Twitter? Well, over the last few months, I have been helping small businesses and a few large ones understand the value of social media and how it can improve their bottom line. The results have been very interesting to say the least.

Case Study #1

Small Business starting off. Wants to get brand recognition and thinks they can do it via email blasts in one of those “Free” services. (I know…this one drove me nuts).

When the president of this company asked me how I could help him with his email blasts, I asked him what he currently is doing. He had subscribed to a free service that allowed him to send email blasts, but only a few at a time. He wanted to know what I thought about paying a service to send his email blasts. First question I had for him was “What’s your website look like?” He had one, but it too was with one of the “Free Services” that offer template style websites. All of this is fine, but when you want to get the word out to the masses and appear to be a viable company, you have to

The nightmares that marketers face

I was chatting with a good friend of mine yesterday about how she always appreciates all of my marketing advice. She said I was one of the smartest people in the industry she knew. It was a nice compliment, however I told her sometimes I find myself  having a reoccurring nightmare about not being able to

Get your blog posts and links retweeted faster on Twitter

When I post my blog articles on Twitter I usually get about 10-50 reads depending on the time of day I send it and the leading text I use in the tweet. That can be half the battle. However, if you want to see major increases in your blog reads and pick up new followers of your blog, I have found a great tool that I would like to share with everyone. Some might say I am crazy for sharing this information, but lets be real, if you are not Mashable , then you can probably use all the help you can get!

So, what’s my big secret? Well, for some of you this may be old news, but to a good portion of you, it may be new news. First off, you need to have a