Navigation on a home page once were thought of as being good if they were in a menu style but this is not the case anymore. Now, to be indexed faster and more often by search engines, it is recommended to have a navigation system that is done more in sentences. This can be tricky. An example of this would be to have the sentence “Are you looking for widgets to increase productivity?” The word “widget” would then link to our pages about widgets.
I have spoken with many people about when the right time to have a website built is. Well, if you ask me, I think the best time to get a site is early on. The reason I say this is because in order to be found by clients, you need to reach a wide variety of people. The best way to do this is over the world wide web of course. So who do you hire to make one if you don’t know HTML? Well, I have a few places I know of that are referred to as CMS systems (content management systems) where you don’t need to have any knowledge of HTML code. All you need is a pc to be able to upload your content. Now, when you do this, you might want to have someone set up the initial design (shameless plug for meJ) Or you can attempt it on your own. There is a site called coffecup.com or you can look for others. I have about 10 different suppliers I refer clients to (another shameless plug), so just email me if you need help.
The most important thing, is to get your site up and running. If you still don’t have the cash to get it started, consider a blog. WordPress, Blogger, and others are free. A blog is intended to be used to be a platform to alert others that you are an expert in your industry, so if you start it, be prepared to post a new article at least once a week. To be a great blogger, you should really do it more often. You can have multiple authors of your article posts though and that will alleviate some of the burden on you.
Good luck, and remember, a website is a description of who you are and what services you can provide. Make sure your content is accurate and use good keywords so that you will be found by search engines. Examples of your work should be posted as well. You can do it though, because lets face it, if you are in business then its probably because you are passionate about what you do. You will probably become addicted to the writing of your content…or else you will be passionate about your agency that you hire (another shameless plug)!