Tag Archives: internet

How Search Engines Index


When a search engine crawls your site it is referred to as a spider. We want them to do this so that we are indexed for many words. A spider killer or something that immediately stops them and will turn them away or cause them to ask the question is this a valid website, are things like “Flash” designs, Javascript, duplicate content, session id’s and poor navigation. These things do not necessarily have to disappear from a website, but they must be done correctly. If a website is done completely in flash, it will not register at all in search engines. However, if a website has flash on the home page and has good content surrounding it then a search engine will find that friendly and will index it just fine. Always have a “skip intro” button to allow a user to have an option. Otherwise you may lose your audience from staying on your page. Although we think our video is something users want to see, we do not know that and some people may not be interested. The idea is to keep users on our page not to lose them. Additionally, do not make a website that has more than one click to enter the site or the search engines will ignore you. Some people do this asking for location and then trying to drill down further asking for zip code or what are you looking for Widget A or Widget B. This is a way to get google, MSN and others to mark you as a spam site.

Navigation on a home page once were thought of as being good if they were in a menu style but this is not the case anymore. Now, to be indexed faster and more often by search engines, it is recommended to have a navigation system that is done more in sentences. This can be tricky. An example of this would be to have the sentence “Are you looking for widgets to increase productivity?” The word “widget” would then link to our pages about widgets.

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When is the right time to get a website?

I have spoken with many people about when the right time to have a website built is. Well, if you ask me, I think the best time to get a site is early on. The reason I say this is because in order to be found by clients, you need to reach a wide variety of people. The best way to do this is over the world wide web of course. So who do you hire to make one if you don’t know HTML? Well, I have a few places I know of that are referred to as CMS systems (content management systems) where you don’t need to have any knowledge of HTML code.  All you need is a pc to be able to upload your content. Now, when you do this, you might want to have someone set up the initial design (shameless plug for meJ) Or you can attempt it on your own.  There is a site called coffecup.com or you can look for others. I have about 10 different suppliers I refer clients to (another shameless plug), so just email me if you need help.

The most important thing, is to get your site up and running.  If you still don’t have the cash to get it started, consider a blog. WordPress, Blogger, and others are free. A blog is intended to be used to be a platform to alert others that you are an expert in your industry, so if you start it, be prepared to post a new article at least once a week. To be a great blogger, you should really do it more often. You can have multiple authors of your article posts though and that will alleviate some of the burden on you.

Good luck, and remember, a website is a description of who you are and what services you can provide. Make sure your content is accurate and use good keywords so that you will be found by search engines.  Examples of your work should be posted as well. You can do it though, because lets face it, if you are in business then its probably because you are passionate about what you do. You will probably become addicted to the writing of your content…or else you will be passionate about your agency that you hire (another shameless plug)!

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Filed under Internet Marketing, Marketing