Recession meets angry marketers

Have you ever had one of those days as a corporate marketer when you just wanted to ask, “When is enough enough?” And yes, I ask you this even in a recession. Is it enough when everyone tells you (or yells at you) that you’re not getting enough of your projects done? Is it enough when you can’t hire more help because the budgets have all been cut? How about when your counterpart

Segmentation…even with Twitter and Facebook!

Segment your customers into different markets.  Once you have your customers segmented (this can be extremely detailed or not – depends on what type of life cycles you put toward the segments) you can begin targeting them in a more focused manner or you can broaden your marketing efforts.  Either way, you will understand more about your customers by the process of segmentation. Many of these techniques can be used in social media marketing as well. You can segment your followers on Twitter with the use of lists. You can segment your friends on Facebook through the use of lists through the customize tool in the privacy settings, not to mention all the different tools within Linked In, MySpace, etc. Understanding the importance of segments will allow you to better market! Keep reading to find out how.

Buying Behaviors

Past response is indicative of future response.  The most predictive piece of marketing is the

7 principles for direct marketing success

7 principles for direct marketing success:

1. Establish your objective before you start
   1. Keep it simple
   2. Don’t make customer choose
   3. Generally one theme per promotion is best
2. Target the right audience and market segments
   1. This will help you integrate your marketing with the sales department.
3. Write copy to show what your product will do for the prospect
   1. Focus on the customer.  They buy benefits, not features.  Talk about how they will feel when they buy your product
4. Make it easy for your prospect to