Recently I saw a new television show on HBO called “The Shop,” which is about a barber shop in the African American community that Lebron James hosts, and has interesting conversations with other African American celebrities. In African American communities, the barber shop is where people go to have discussions about politics, the economy, family dynamics, who makes the best macaroni and cheese and more. It’s a little known fact in that community that when you walk into “The Shop,” you are likely to be made to feel safe, at home and have incredible conversations about anything ranging from last nights football game to how best to handle a problem in your family.
It’s a staple in the Black community and something that can be unusual to those who have never visited one. HBO’s new show, “The Shop,” goes in depth of these conversations and has a certain level of comedy, heart felt moments and more.
So why did I write about it? About 7 years ago a friend of mine contacted me to discuss starting a YouTube show that was about the experience that happens in the black community inside of a barber shop. Guess what he wanted to call it? Yep, you guessed it…”The Shop.” We talked in depth about it and decided it would be super because there are so many who would watch from our community and then it would peek anyone else’s attention just because it’s not something that other communities are used to seeing or hearing.
That friend kept waiting to start his YouTube show and here we are 7 years later and the very idea he had has taken off with a celebrity who we all know and adore, Lebron James. AND to top it all off, HBO picked up the show and it’s sure to be one of the most watched shows this year.
I’m sharing this story to remind you, that when you are first given an idea you should jump on that moment and let it flourish. Imagine if my friend had started his show and Lebron saw it. Perhaps he would have reached out and asked to partner with him or to buy the rights to the show.
We all have ideas that flow through is throughout every day and some of them are good and some are bad. The thing is, when you don’t act on the good ones, you leave that door open to someone else to have the idea and turn it into the next big million dollar idea.
As Mel Robbins says, you’ve got 5 seconds to make a thought into an action. Don’t wait on it. Act on it.
I had a call the other day asking me to help out a friend’s son to promote their blog. It’s actually a beautiful site. I was super impressed. Sure I said. You need me to help with your keywords? Your meta tags? What’cha need buddy? But, nope, he didn’t want that. He wanted to know how I could help get him advertisers on his site. Hmmm…interesting. So, I asked him what his site was about. He said it was a site about Continue reading
The aim of marketing is to know your customers so well, that when your prospects are confronted with your product, it fits them so exactly that it sells itself! This sort of sounds like personalization right? Right! To be able to effectively personalize your message you need to have a great database with information that you can work with.
The one key here, is to know your Continue reading
I have spoken with many people about when the right time to have a website built is. Well, if you ask me, I think the best time to get a site is early on. The reason I say this is because in order to be found by clients, you need to reach a wide variety of people. The best way to do this is over the world wide web of course. So who do you hire to make one if you don’t know HTML? Well, I have a few places I know of that are referred to as CMS systems (content management systems) where you don’t need to have any knowledge of HTML code. All you need is a pc to be able to upload your content. Now, when you do this, you might want to have someone set up the initial design (shameless plug for meJ) Or you can attempt it on your own. There is a site called coffecup.com or you can look for others. I have about 10 different suppliers I refer clients to (another shameless plug), so just email me if you need help.
The most important thing, is to get your site up and running. If you still don’t have the cash to get it started, consider a blog. WordPress, Blogger, and others are free. A blog is intended to be used to be a platform to alert others that you are an expert in your industry, so if you start it, be prepared to post a new article at least once a week. To be a great blogger, you should really do it more often. You can have multiple authors of your article posts though and that will alleviate some of the burden on you.
Good luck, and remember, a website is a description of who you are and what services you can provide. Make sure your content is accurate and use good keywords so that you will be found by search engines. Examples of your work should be posted as well. You can do it though, because lets face it, if you are in business then its probably because you are passionate about what you do. You will probably become addicted to the writing of your content…or else you will be passionate about your agency that you hire (another shameless plug)!