7 principles for direct marketing success

7 principles for direct marketing success:

1. Establish your objective before you start
   1. Keep it simple
   2. Don’t make customer choose
   3. Generally one theme per promotion is best
2. Target the right audience and market segments
   1. This will help you integrate your marketing with the sales department.
3. Write copy to show what your product will do for the prospect
   1. Focus on the customer.  They buy benefits, not features.  Talk about how they will feel when they buy your product
4. Make it easy for your prospect to