Tag Archives: marketing tips

How Branding Your Company Can Make You or Break You

You may have heard that it’s important to keep your brand in tact when referring to your business. Well, that is true.  You may have also heard that in this economy one wrong move…and your done.

While all of this is very true (and a little scary), there is help! You have to think about your brand and how to keep it consistent over many different forms of media without causing alarm on any of those forums. Make a decision early on as to who you want to be known for and how you can Continue reading

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Filed under Internet Marketing, Marketing, Social Media

Is Your Marketing Plan…Normal?

Tonight my 4 year old was screaming at the top of her lungs to her sister “I’m not normal!’ As usual I went to scream back and ask why are you screaming in my house…Okay, maybe there is another story there in the screaming…but the point is this. Her next response. “Mommy, I’m trying to tell sissy that I’m not normal because every one of my cut outs are different on purpose.” I asked her what she meant and she further explained, “Mommy, I make cut out phones and each one is different. Some have a long handle and some have buttons to push and some have dots that I drew on. But they are all different because I don’t want to be normal. I want to be different and make sure that each phone stands out.”

I just stared at her for a second. Then I thought for another second..”That’s my baby,” haha! But on a serious note, is your marketing plan too “normal?”  And what is your definition of “normal?” Interesting right? We all know that in today’s market, we have to be innovative, we have to stand out. So how do you do it? You’ve got to remember how Continue reading

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Filed under Internet Marketing, Marketing, Uncategorized

7 principles for direct marketing success

7 principles for direct marketing success:

  1. Establish your objective before you start
    1. Keep it simple
    2. Don’t make customer choose
    3. Generally one theme per promotion is best
  2. Target the right audience and market segments
    1. This will help you integrate your marketing with the sales department.
  3. Write copy to show what your product will do for the prospect
    1. Focus on the customer.  They buy benefits, not features.  Talk about how they will feel when they buy your product
  4. Make it easy for your prospect to Continue reading

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Filed under Direct Mail, Marketing