Tag Archives: social media strategies

Social Media For Business

Recently I was chatting with a client who was against social media for her business. I asked why and she told me the following:

  1. It’s too much work
  2. I don’t want to have to always post photos and personal things
  3. It’s unprofessional to have anything other than a LinkedIn page

socialmedia-sylwilson.jpgI was happy to know that she at least saw value in LinkedIn. When she told me that she wanted more exposure at a low cost however, I had to let her in on some of the biggest bang you can get for your buck…which happens to be social media platforms.

With social media you can really leverage your products using your blog on your website just as I am right now. Showcasing your products (or knowledge) will prove to your buyers that they should choose your company over the next one. If your company mostly provides a “service” then you can still do this by using your blog to write articles that prove that you know what you are talking about. Simply sharing information about those services or tips to help your consumers will increase traffic to your site immediately. How you leverage those articles is through social media platforms like Facebook, Twitter and LinkedIn.

attract customers-sylwilsonmarketing.jpgIt’s important to note, that having a business social media page is different than just having an individual page on LinkedIn, Facebook and Instagram. Each of those platforms allow for different options when you sign up as a business which will inevitably help you attract more customers! For instance, on Instagram, if you have a business page rather than an individual user page, you are able to have a contact button to help with lead generation should a person that is following you want more information. You also can run ads once you have a business page on Instagram. With a Facebook business page you not only can run ads and have specific buttons, but you also can run coupon specials, staggered posts (this comes in handy if you have a limited amount of social media time, but a lot of posts you want to get out at once), and more. All of the business pages come with their own set of analytics (for those of you business owners that like to see a return on investment) and a lot of help menus to get you started.

Sure, there are a lot of ways to increase your following and engage your online audience with exciting material that gets more likes and feedback, but if you have NO presence, then you have NO chance of ever building your online footprint. If you are concerned that you may mess up, there are a ton of companies that will build your social media campaigns and it is relatively inexpensive.

Building an online presence will take time. Once you do have a look that is consistent with your website and other marketing collateral, I’m sure you’ll see the benefit that social media can provide for your business. There are plenty of case studies to prove this point and you can do your own research, but with so many users (1.86 billion Facebook users) on these platforms, it is a true mistake to not include this in your marketing arsenal packet.

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Filed under blog, Blogging, Facebook, Internet Marketing, Marketing, Social Media, Uncategorized

Segmentation…even with Twitter and Facebook!

Segment your customers into different markets.  Once you have your customers segmented (this can be extremely detailed or not – depends on what type of life cycles you put toward the segments) you can begin targeting them in a more focused manner or you can broaden your marketing efforts.  Either way, you will understand more about your customers by the process of segmentation. Many of these techniques can be used in social media marketing as well. You can segment your followers on Twitter with the use of lists. You can segment your friends on Facebook through the use of lists through the customize tool in the privacy settings, not to mention all the different tools within Linked In, MySpace, etc. Understanding the importance of segments will allow you to better market! Keep reading to find out how.

Buying Behaviors

Past response is indicative of future response.  The most predictive piece of marketing is the Continue reading

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Filed under Direct Mail, Facebook, Internet Marketing, Marketing, Social Media, Twitter

What are you doing with your Twitter lists?

I have had a lot of people ask me how I got listed so many times. At the time of this post, I had 88 listings on Twitter, however I believe that the reason I have been listed that much is because people have decided I fall into certain groups. Mostly, I have been listed as a social networking or marketing expert. I say thank you to everyone who thinks this, but the reason for todays post is “What are you doing with this information?”

Although it may seem like I have been listed a lot, really, I have not. There are some in the industry that have been listed thousands of times like Richard MacManus on Twitter, who has been listed over 4000 times.

So what I have decided a list is not good for is just following. I don’t necessarily think Continue reading

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Filed under Internet Marketing, Marketing, Twitter, Uncategorized

What’s your strategy to get people to open your blog via Twitter?

I have seen several methods used on Twitter and have tried most of them. There is the good old “Hit them hard and hit them fast” method.  This method consists of sending 4 – 5  different Continue reading

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Filed under blog, Blogging, Internet Marketing, Marketing, Social Media, Twitter, Uncategorized