How are you using your Facebook and Twitter Lists?

I had an interesting conversation with my boss the other day. For those who don’t know, my boss and company I work for have been adamently against the use of social networking for business from day one. Well, now that they know that I have been using Twitter for us and gained about 100 strong leads (which are about to close for orders totally over $500K) they are very interested in what I’ve been up to. He wanted to know how we could leverage Twitter for an upcoming trade show. His concern was how we could target certain states. Lucky for him, I had already

Want quality followers the ethical way?

Subscribing to some type of “Get followers fast” technique is NOT the right way to get quality followers if you are on Twitter and looking for ways to improve your business. If you’ve got a product you want to get across to people, you need to find followers that are of the same mindset as you.  So how do you do it?

Well, I posted an article several weeks ago titled “Twitter – who’s following who and how do I get more of them to follow me?” That is a great way to get followers, but I have also been testing a new method and it’s working out great for me. What I do is find a follower of my exact same interest. Then rather than reaching out to their followers, I check their lists. Most of the people on Twitter have a “List” created. But folks with the same interest or in the same industry as I am have lists that are VERY targeted.  Which only helps me. So I go to their lists and look for one that is about what I like. For instance if I see one titled “Social Media” or “Marketing” then I know they probably are going to be tweeting about something I am interested in. I then go and follow those people on that list in the hopes that they will in turn, follow me. It’s worked out well for me and I think if you try this, it will for you as well.

Now, please understand, if you do this, you MUST tweet about things that are interesting and valuable in order to get the followers to follow you. I like to think that my tweets are informative and interesting. I like to think that my blog posts are worthy of re-tweeting, but sometimes everyone will not think this. It’s also a reality check. If folks are not following you in return….well that may be a reality check to let you know, you aren’t saying anything that everyone else is saying or that is not that darn good. Time to go back to the drawing board and see if there is something else that you are more passionate about or that you know more about.

Good luck to you all and thank you each for your loyalty re-posting my articles! Follow me on Twitter @sylwilson