Think about this, you have a business and it needs to be marketed to a target audience. It’s quite difficult to explain the benefits and features of your product without sending a 25 page brochure in the mail or getting the prospect to have a 30 minute meeting with you. These things are hard to do in today’s world of limited time. However, everyone has an email account and the more data you can get to a person in a short time frame the better right? Continue reading