There’s an elephant in the room…and by elephant I mean your website.

I was recently looking through many of the non-profit industries websites online. Just a random google search of about 200 sites. What I found was pretty disturbing. Of the roughly 200 sites I viewed I found only two that were designed well and had content that even applied to the services they were intending to push out. So what’s up with that? Do they not notice…that big elephant? If your in the non-profit industry and your website isn’t bringing in donors, then what is the point?

When you think about what type of content to put on a non-profit website, first consider this:

Designing your website content in 4 seconds

When designing your web page for content, you need to try to communicate who you are in the first 4 seconds.  You need to express why a user should do business with you and tell how you make their life better.  You should not just say “We do this and we do that”.  You need to sell to the needs and personality of the visitor and provide action-benefit language and links.  It is critical to appeal to