New Website for Salt and Light Consulting!

We are thrilled to unveil the latest gem in our portfolio: the brand new website for Salt and Light Consulting! Dive into a seamless, innovative, and user-friendly experience at https://saltnlightconsulting.com/.

🔹 Why It’s Special: This website is not just a digital space; it’s a storytelling canvas, reflecting the core values and dynamic services of Salt and Light Consulting. We’ve integrated modern design with intuitive navigation to ensure every visitor enjoys a memorable journey.

🔹 Behind the Scenes: Our team at Syl Wilson Marketing has poured creativity, technical expertise, and our passion for excellence into every page. From engaging visuals to interactive features, we aimed to capture the essence of Salt and Light Consulting’s impactful work.

🔹 Your Experience: Whether you’re a returning visitor or exploring Salt and Light Consulting for the first time, we promise a fresh, informative, and engaging experience. Discover their services, insights, and the difference they make in their field.

💬 We’d Love Your Feedback! Visit the new website and let us know your thoughts. Your insights drive our growth and innovation.

👉 Check out our handiwork at https://saltnlightconsulting.com/ and see how Syl Wilson Marketing is setting new benchmarks in digital design!

#SylWilsonMarketing #WebDesign #Innovation #ClientSpotlight #SaltAndLightConsulting

Beware of Spam: Understanding the Fake Facebook Page Deletion Messages

In the digital era, where social media is a vital part of business operations, it’s crucial to stay vigilant against online scams and spam. Recently, numerous business owners have reported receiving alarming messages on Facebook, warning of imminent page deletion. These messages, often from sources with names like “Guest User” followed by a string of numbers, claim that the page is scheduled for permanent deletion due to a trademark infringement. Here’s what you need to know to protect yourself and your business:

Identifying the Spam
Source of the Message: Pay close attention to who sent the message. These fake alerts typically originate from random pages or users, not from official Facebook sources. If the message is from an unknown or suspicious source, it’s likely spam.

Content and Language: The message might read something like this:

“Important Notification: Your Facebook page is scheduled for permanent deletion due to a post that has infringed upon our trademark rights…”

Such messages use alarming language to create a sense of urgency and fear. Remember, official communications from Facebook would not use this approach.

Links in the Message: The message may include a link, urging you to take immediate action. Be wary of such links, especially if they lead to unfamiliar websites. They could be phishing attempts.

How to Respond
Do Not Panic: Understand that legitimate Facebook notifications about page issues are not typically sent via inbox messages.

Verify Through Official Channels: If you’re unsure about the authenticity of a message, check your Page’s official notifications or contact Facebook support through their official website.

Block and Delete: If you identify the message as spam, block the sender and delete the message. Do not click on any links within the message.

Educate Your Team: Make sure anyone with access to your Facebook page is aware of these spam tactics.

Removing Tags: If a notification comes from a tag in a post, you can simply remove the tag or block the user who tagged you. Facebook would not tag you in such notifications.

Stay alert and informed. Scammers often exploit the fear of losing access to vital business tools like Facebook pages to trick users. By understanding their tactics and knowing how to respond, you can protect your online presence and continue your business operations without unwarranted fear. Remember, when in doubt, always check through official channels.

Balls-Berry Research Lab Chooses Syl Wilson Marketing for New Website

Want to skip the story and just view the website? Here’s your chance: ballsberrylab.com.

At Syl Wilson Marketing, we revel in every opportunity to transcend conventional digital boundaries. Our recent venture encapsulates this spirit, as we proudly announce the launch of the Balls-Berry Research Lab website. Led by Dr. Joy Balls-Berry, this lab is a beacon of innovation and dedication towards enriching the scientific community surrounding dementia and alzheimer’s research. Our collaborative endeavor to craft a state-of-the-art digital platform mirrors these aspirations, enabling a seamless flow of knowledge among scholars and researchers alike.

The new website for the Balls-Berry Research Lab is an epitome of digital finesse, fostered on the robust framework of WordPress – a Content Management System (CMS) renowned for its flexibility and user-centric interface. This platform not only facilitates effortless content updates but also ensures optimal user engagement, making the dissemination of groundbreaking research findings a breeze.

Our journey with the Balls-Berry Lab was marked by a synergy of ideas, each tailored to echo the lab’s ethos of fostering a culture of continuous learning and exploration. The website is not just a digital interface, but a gateway to a realm where curiosity meets discovery.

The aesthetic appeal harmoniously intertwined with intuitive navigation underscores our unwavering commitment to delivering a superior user experience. The website’s architecture is designed to cater to the academic and investigative pursuits of its diverse audience, thereby amplifying the reach and impact of Dr. Balls-Berry and her team’s groundbreaking work.

When we think about our partnership with WashU and the Balls-Berry Research Lab, we are reminded of the boundless potential that lies in the confluence of technology, creativity, and purpose. We are not just building websites; we are crafting digital narratives that propel our clients into a future brimming with possibilities.

The Balls-Berry Research Lab website is a testament to the enduring partnerships and relentless pursuit of digital excellence that define the ethos of Syl Wilson Marketing.

Discover the digital embodiment of scholarly research perseverance at ballsberrylab.com.

Hive Cafe in Ferguson – Coffee with Syl

Today’s co-working space happened at Hive café located in Ferguson, MO. This café features a breakfast and lunch menu, (lunch menu is limited to sandwiches and salads) and is open from 8 AM to 3 PM daily. They have an interesting menu including cereal. Yes, regular cereal with milk! They do you have Wi-Fi so you can feel free to bring your laptop and work and as long as it’s not too terribly busy, you probably could even have a meeting here I came at 12:30 in the afternoon ordered a chicken sandwich (it was delicious). I would put a picture of the food up, but I ate it too fast. It was that good! The service was friendly and there were only three other patrons there while I was there.

Since I got there around the lunch hour, I did not order a coffee, but I saw that they had plenty of coffee options as well. There’s plenty of parking and it’s located in the downtown Fergason area.

I would give hive café four out of five stars.

Coffee with Syl – Latte Lounge

On this episode of coffee with Syl, we visited Latte Lounge located in Florissant Missouri. They have a second location in downtown St. Louis located on Washington Avenue that features a full kitchen and is open for brunch daily. 

Today, we went to the Florissant location that offers delicious coffee including coffee flights (yes I said flights – like with wine) and although they do not carry food, the customer service and location is spot on for my needs. The area is about 500 ft.² and there are roughly 8 to 10 tables located in the facility. The coffee is delicious and on my visit, there were no other patrons, so it was very quiet and easy to work from. 

I would give Latte Lounge in Florissant 3.5 stars, mainly because the seating is uncomfortable and they don’t have food (and you know I like to eat), but from the location standpoint, it’s perfect for me because it’s close to home and I’m always looking for more coffee shops in Florissant and North County overall. This is right off of Lindbergh Blvd. near Parker Road. It’s a great spot for working if you don’t need a lot of space.

Check them out online here: https://latteloungestl.com/

Entrepreneur Life – Coffee Journeys

One of the fun parts of being an entrepreneur/Solopreneur is that you can work from anywhere you want 

I like to work in unique places that inspire creativity and ideas, and usually, that happens at coffee shops around the greater St. Louis metropolitan area.

Over the next several months, I will be posting some of those coffee shops, as St. Louis has some of the absolute best! Many of my colleagues join me at these coffee shops, so occasionally I may feature a photo with some fun folks in them. Typically I don’t stay at one coffee shop through the day, I usually go from one to another to allow for the inspiration to truly flow by having a change of scenery.  

This morning I had coffee at Revo Cup located in Olivette, Missouri.

Revo Cup boasts Ethiopian coffee and delightful delicacies, even some that are gluten-free and vegan! The environment is warm and open, but there is only seating for maybe 20 people; however, that’s perfect for someone like me as I don’t want to hear a lot of noise while I work. 

Revo Cup is located right at Highway 170 and Olive (it’s the old Starbucks), so it’s easy to find but not so easy to park primarily because the strip mall it is in has a lot of restaurants in it, and it tends to get pretty busy by 10:30 in the morning from the lunch crowd coming in.

I highly recommend Revo cup, because the service was incredible. The food was great (I had the lemon pound cake), and the coffee was superb. 

Check me out next time and see where Syl Wilson Marketing™ is working from next!

Georgia Black Expo Chooses Syl Wilson Marketing as the PRIME website designer for their new website

A couple of months ago, the Georgia Black Expo reached out to the Syl Wilson Marketing team for help. They were launching the NEW Black Expo for Georgia and wanted to get the word out quickly to the community since the event is coming up in just a few short months.

The Syl Wilson Marketing team delivered on time and under budget! Take a look at their new online home!

Syl Wilson Marketing Chosen as Prime for FDS Head Start New Website

Recently, Syl Wilson Marketing was chosen as the prime website design firm for Family Development Services (FDS) in Indiana. The former website had a clunky back-end making images slow to render. The main menu was very hard to navigate to find the core items needed. We re-designed the site with a mobile friendly version, new and improved navigation and also provided content development services. We are proud to say “Welcome to your new online home, FDS!”

This was a fun project from the start to the finish. We were able to interview current employees and staff to get to the core values of the company. FDS is a head start program, they are doing amazing things for the community and we are PROUD to have been a part of this amazing journey. We look forward to partnering on future projects.

View the site online

The ‘Flippening’ will usher in a Golden Age of B2B marketing

As seen in Marketing Week

Brand marketing creates more financial value than short-term performance marketing – the sooner B2B marketers flip their perspective and start allocating budgets accordingly, the better it will be for everyone in B2B.

By Peter Weinberg & Jon Lombardo  4 Mar 2022

Should you be optimistic about the future of B2B marketing?

We are optimists, believe it or not. We believe B2B marketing is on the cusp of a Golden Age, a glorious revolution that shall be ushered in by a momentous event.

And we call this event…the Flippening.

To understand the Flippening, first you must understand the three numbers that explain everything that’s wrong with the B2B marketing industry.

80%, 95% and 8%.

First, 80%. If you talk to a financial analyst, they’ll tell you something like 80% of your share price is based on cash flows that are 10n years out into the future. Contrary to conventional wisdom, Wall Street is not short term. The market values businesses on their future cash flows.

Read the full story here

Real Estate Developer Launches New Website

Recently JWAJ Properties company hired Syl Wilson Marketing as the Prime to redesign their website. The new website features a one-page design that is beautiful and user-friendly. The new layout is more focused and gets the target audience the information they want the most quickly. The website previously was mired in information that made it hard for users to get the most important data.

JWAJ Properties is a premier real estate brokerage that helps buyers, sellers and investors come together in real estate transactions. They pride themselves on providing a stress-free experience on the road to the closing table.  

Visit their website today!