Monthly Archives: January 2010

Get your blog posts and links retweeted faster on Twitter

When I post my blog articles on Twitter I usually get about 10-50 reads depending on the time of day I send it and the leading text I use in the tweet. That can be half the battle. However, if you want to see major increases in your blog reads and pick up new followers of your blog, I have found a great tool that I would like to share with everyone. Some might say I am crazy for sharing this information, but lets be real, if you are not Mashable , then you can probably use all the help you can get!

So, what’s my big secret? Well, for some of you this may be old news, but to a good portion of you, it may be new news. First off, you need to have a Continue reading

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Filed under blog, Blogging, Internet Marketing, Social Media, Twitter

New ways to reach your customers with an old technique

Let me start this conversation like this…”Do you want your company to be all over the internet with bad press or good press?”  Testimonials are one of the most unique and fastest way to sell and brand your product.  They also happen to be an older method of marketing that is often forgotten. But ask yourself this one question, Continue reading

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Filed under Internet Marketing, Marketing

Segmentation…even with Twitter and Facebook!

Segment your customers into different markets.  Once you have your customers segmented (this can be extremely detailed or not – depends on what type of life cycles you put toward the segments) you can begin targeting them in a more focused manner or you can broaden your marketing efforts.  Either way, you will understand more about your customers by the process of segmentation. Many of these techniques can be used in social media marketing as well. You can segment your followers on Twitter with the use of lists. You can segment your friends on Facebook through the use of lists through the customize tool in the privacy settings, not to mention all the different tools within Linked In, MySpace, etc. Understanding the importance of segments will allow you to better market! Keep reading to find out how.

Buying Behaviors

Past response is indicative of future response.  The most predictive piece of marketing is the Continue reading

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Filed under Direct Mail, Facebook, Internet Marketing, Marketing, Social Media, Twitter

7 principles for direct marketing success

7 principles for direct marketing success:

  1. Establish your objective before you start
    1. Keep it simple
    2. Don’t make customer choose
    3. Generally one theme per promotion is best
  2. Target the right audience and market segments
    1. This will help you integrate your marketing with the sales department.
  3. Write copy to show what your product will do for the prospect
    1. Focus on the customer.  They buy benefits, not features.  Talk about how they will feel when they buy your product
  4. Make it easy for your prospect to Continue reading

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Filed under Direct Mail, Marketing

What are you doing with your Twitter lists?

I have had a lot of people ask me how I got listed so many times. At the time of this post, I had 88 listings on Twitter, however I believe that the reason I have been listed that much is because people have decided I fall into certain groups. Mostly, I have been listed as a social networking or marketing expert. I say thank you to everyone who thinks this, but the reason for todays post is “What are you doing with this information?”

Although it may seem like I have been listed a lot, really, I have not. There are some in the industry that have been listed thousands of times like Richard MacManus on Twitter, who has been listed over 4000 times.

So what I have decided a list is not good for is just following. I don’t necessarily think Continue reading

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Filed under Internet Marketing, Marketing, Twitter, Uncategorized

What’s your strategy to get people to open your blog via Twitter?

I have seen several methods used on Twitter and have tried most of them. There is the good old “Hit them hard and hit them fast” method.  This method consists of sending 4 – 5  different Continue reading

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Filed under blog, Blogging, Internet Marketing, Marketing, Social Media, Twitter, Uncategorized

Get that crap off of your facebook wall!

Want to keep folks from posting things on your wall? You might have noticed with Facebook’s latest changes that a lot of the things that used to be on your home page are now auto posting to your wall. Well there is hope to keep you from having your feed cluttered with “Bling”…of course if you like bling, you might not want to change anything.

First thing to fix!

If you click on “Profile” and then directly underneath the share button, you’ll notice a little button that says Continue reading

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Filed under Facebook, Internet Marketing, Social Media

Don’t trim your followers just yet, help is on the way!

Want to stop junk followers use http://truetwit.com/truetwit/signUp

If you are thinking, “Man, I sure am getting followed by a lot of porn stars and robots…” maybe you should think about using a verifier for your followers.  This can be done easily with so many different services to choose from, but the main one that seems to be catching on is Continue reading

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Filed under Internet Marketing, Marketing, Social Media, Twitter

Understanding the gaze of your customer

The design and graphics of your marketing material must support and strengthen the copy message.

  • Make it easy to scan
  • Have a focal point
  • Have an easy transfer of information (easy to read)
  • Communicate not decorate

What draws the eye, are warm colors and people. The best place to put your illustration is on the Continue reading

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Filed under Marketing