The time is now

Recently I saw a new television show on HBO called “The Shop,” which is about a barber shop in the African American community that Lebron James hosts, and has interesting conversations with other African American celebrities. In African American communities, the barber shop is where people go to have discussions about politics, the economy, family dynamics, who makes the best macaroni and cheese and more. It’s a little known fact in that community that when you walk into “The Shop,” you are likely to be made to feel safe, at home and have incredible conversations about anything ranging from last nights football game to how best to handle a problem in your family.

It’s a staple in the Black community and something that can be unusual to those who have never visited one. HBO’s new show, “The Shop,” goes in depth of these conversations and has a certain level of comedy, heart felt moments and more.

So why did I write about it? About 7 years ago a friend of mine contacted me to discuss starting a YouTube show that was about the experience that happens in the black community inside of a barber shop. Guess what he wanted to call it? Yep, you guessed it…”The Shop.” We talked in depth about it and decided it would be super because there are so many who would watch from our community and then it would peek anyone else’s attention just because it’s not something that other communities are used to seeing or hearing.

That friend kept waiting to start his YouTube show and here we are 7 years later and the very idea he had has taken off with a celebrity who we all know and adore, Lebron James. AND to top it all off, HBO picked up the show and it’s sure to be one of the most watched shows this year.

I’m sharing this story to remind you, that when you are first given an idea you should jump on that moment and let it flourish. Imagine if my friend had started his show and Lebron saw it. Perhaps he would have reached out and asked to partner with him or to buy the rights to the show.

We all have ideas that flow through is throughout every day and some of them are good and some are bad. The thing is, when you don’t act on the good ones, you leave that door open to someone else to have the idea and turn it into the next big million dollar idea.

As Mel Robbins says, you’ve got 5 seconds to make a thought into an action. Don’t wait on it. Act on it.

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Transforming Downtown St Louis

As shown originally in MyStlCity.com – read full story here: https://mystlcity.com/urban-core/

A few months ago, president and CEO, Syl Wilson was a panel member on the #MyStl discussions about all of the new development happening in the city of St. Louis.

Syl Wilson represents several developers including Alterra Worldwide (developing the Jefferson Arms Building currently), Tim Person & Associates, JWAJ Properties and Kwame Building Group. Because of her vast experience and assistance with these reputable businesses, she was able to offer a wide range of feedback for the panel and audience. Read the full story and watch the video below:

Downtown Now: Transforming St. Louis’ Urban Core

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As shown originally in MyStlCity.com – read full story here: https://mystlcity.com/urban-core/

A few months ago, president and CEO, Syl Wilson was a panel member on the #MyStl discussions about all of the new development happening in the city of St. Louis.

Syl Wilson represents several developers including Alterra Worldwide (developing the Jefferson Arms Building currently), Tim Person & Associates, JWAJ Properties and Kwame Building Group. Because of her vast experience and assistance with these reputable businesses, she was able to offer a wide range of feedback for the panel and audience. Read the full story and watch the video below:

To celebrate its launch, #mySTL, powered by Downtown STL, Inc., hosted a day of livestream conversations with St. Louis experts, influencers and policy makers.
After a successful morning discussion between local historian NiNi Harris and Downtown STL, Inc. President and CEO Missy Kelley, a lunchtime panel discussion was held on the topic “Downtown Now: Transforming St. Louis’ Urban Core.”  The conversation, which took place at the Downtown STL, Inc. office, included insight regarding exciting development projects such as the final stages of the Gateway Arch grounds project, the much-anticipated redevelopment of the Jefferson Arms building and the Downtown street grid to support the area’s transportation needs.
The panel was moderated by Mobin Khan (COO & VP of Economic Development, Downtown STL, Inc.) and included the following engaging panelists:
* Sylva Wilson (President, Syl Wilson Marketing; Associate, Kwame Building Group)
* Sarah Melinger (Director of Development, Gateway Arch Park Foundation)
* Jamie Wilson (Director of Streets, City of St. Louis)
* Jack Coatar (Attorney, Spencer Fane LLP; 7th Ward Alderman, City of St. Louis)
#mySTL helps the St. Louis region rediscover Downtown St. Louis and the people, projects and
stories that make up our city. Follow along on social media using @mySTLcity and #mySTL.

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Syl Wilson Marketing Chosen as Website Designer for CR2 Engineering

Syl Wilson Marketing was chosen recently to re-design the website for CR2 Engineering, located in St. Louis, Missouri.

CR2 Engineering is a professional, consulting engineering firm specializing in electronic security and access control, video surveillance, fire alarm, mass notification, network infrastructure and media distribution, audio visual, acoustics, theater design, communication, healthcare and life safety systems.

Their new online home showcases a cleaner, more professional look that they can translate to their printed marketing collateral. We’re honored to be a part of the creative process and excited to announce their new website! View it online at https://cr2engineering.com

Check out the design and if you know someone who could use a new look – send them our way!

Contact information for a new or redesigned website:
Email: sylwilson@sylwilsonmarketing.com
Phone: 314.497.1172
Web: https://sylwilsonmarketing.com

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Why a Website Is A Must in 2018

websitedesignIn today’s age of digital marketing and almost every target audience using the internet for information, it is imperative that every business has a website. Yet we come across at least ten businesses a week that have been operating without a website and have seen a slowing trend in sales. Sounds crazy right?

If you are one of the 10 in 100 that are trying to market your business without an online presence,  I would highly recommend reading the rest of this article on the growing importance of web design in 2018.

Key points to keep in mind as you decide on a website developer:

Responsive Web Design

In order for your website to appear over all platforms (Mobile vs. Laptop vs. Tablet) you will want to make sure that your website developer is quoting you a responsive website that automatically adjusts based on the device that opens it. Responsive website rank higher in search engines than those that are only optimized for desktops. Additionally, as of December 2015 according to comScore, there was an 80% increase in Internet usage coming from smart phones rather than desktop machines.

Search Engine Optimization

If your website developer/designer is well versed ini search engine optimization, that is a PLUS! If not, you will want to make sure you get a proposal from a reputable company that provides that as a service. In the old days, website designers would load the back-ends of website with keywords that would cause search engine spiders to stop on a site regardless of what content was actually on the website. The evolution of technology however, search engines have become much smarter and will only index on websites that have rich content that is relative to the main purpose of the website.

Clean Designs

As you research the right webs design company to use, be sure to look at their previous work. That may sound like a “given,” but you do want to make sure they have designed in several different type of platforms. If they only know how to design in WordPress for instance, then they will be more likely to push your design that way. But if they are experienced in several platforms like Joomla, Drupal, Light CMS, WordPress and hard code, then you will have a better chance at getting a website that is a good fit for your organization. You will also want to make sure that they are using designs that are not just a template, but are custom to each of the companies they designed for. Several website designers only take a template (or theme) and change out photos and content. You want to make sure that your company is being properly branded to your existing marketing collateral so that people can see your website as your online home or brochure. It should be an extension of the marketing brochures and flyers that you have already passed out.

These are just a few tips to get you started as you navigate your way through getting your company online in 2018!

 

Ready to take the leap and get a website designed or just need a face lift to your current site? Contact Syl Wilson Marketing today!

 

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Have a Facebook Business Page? Do This Now!

facebookbusinesspageDo you have a Facebook Business Page? If so, you should be sure to have at least one other person as an administrator that works for your company or that you trust.

Recently, a client of Syl Wilson Marketing called because they lost access to their personal Facebook account for various reasons. They wanted to know if we still had access to the company Facebook page because they could not access it any longer and were forced to create a new personal Facebook page. Fortunately, we were still tied to that business account and were able to add them to the page with their new account. This is a valuable lesson to anyone who has a business account!

Always be sure to have at least one other person tied to any social media accounts, in particular Facebook and LinkedIn.

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Finessed, Powered by TBeats – A New Venue In St. Louis

rendering-small-webRecently, Syl Wilson Marketing was chosen to assist with marketing and advertising for Tony Thompson, current CEO of Kwame Building Group and TBeats Studios, with his new business venture called “Finessed Powered by TBeats.” The new company will host a wide variety of events from its first floor location in the heart of Downtown St. Louis. With gated patio seating and live performances from string quartets, jazz musicians and spoken word performers, the venue is SURE to be a SHOW STOPPER and cause St. Louisans to stop, pause and learn more about the exciting new venue.

Finessed Powered by TBeats is located at 1204 Washington Avenue at the entrance to the busiest corner in the downtown district. The new venue will be used for Continue reading

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New E-Commerce Website Launched for Syl’s Art – Sylvester Peebles

18320602_10155349051170820_6522580048473270247_oSeveral months ago, the most important client of my life asked me to design a website to showcase his art collection. It was my hero, my father! How could I say no? My dad, Sylvester Peebles, has been drawing and painting for as long as I’ve been alive. He has had artwork showcased in the St. Louis Art Museum and won first place in several art shows over the past few decades. One funny story he shared with me was the time he and my sister entered the same contest for art, (I think it was the Creve Coeur Days art show) and he said that he won second place and my sister (who would have been about 7 years-old) won first place. The only issue with that was first place won $100 and second place won a ribbon. My sister was crying because she did not want money; she wanted the ribbon. Ah to be young again.

Screen Shot 2017-05-13 at 5.13.48 PMBack to the original point of this post. My dad asked me to design Continue reading

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Social Media For Business

Recently I was chatting with a client who was against social media for her business. I asked why and she told me the following:

  1. It’s too much work
  2. I don’t want to have to always post photos and personal things
  3. It’s unprofessional to have anything other than a LinkedIn page

socialmedia-sylwilson.jpgI was happy to know that she at least saw value in LinkedIn. When she told me that she wanted more exposure at a low cost however, I had to let her in on some of the biggest bang you can get for your buck…which happens to be social media platforms.

With social media you can really leverage your products using your blog on your website just as I am right now. Showcasing your products (or knowledge) will prove to your buyers that they should choose your company over the next one. If your company mostly provides a “service” then you can still do this by using your blog to write articles that prove that you know what you are talking about. Simply sharing information about those services or tips to help your consumers will increase traffic to your site immediately. How you leverage those articles is through social media platforms like Facebook, Twitter and LinkedIn.

attract customers-sylwilsonmarketing.jpgIt’s important to note, that having a Continue reading

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Being Successful After The Age of 40 Is Possible

SylwilsonI started Syl Wilson Marketing full-time at the age of 41. Age is nothing but a number when it comes to becoming an entrepreneur and that can be seen with so many success stories as in the article below. If you are considering making a ‘go’ at living your dreams, I highly encourage you to do so. There is nothing else like it!

From the Business Insider:

For the more neurotic among us, a birthday can be a reminder of how another year has passed and our loftiest aspirations have faded further into the distance.

There are plenty of examples, however, of successful people across many industries who prove that you don’t need to have it all figured out by the time you turn 30. Read the full story here…

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SMEs MUST invest in Digital Marketing or face untimely extinction 

entrepreneurshipclassified

Marketing is undoubtedly one of the major driving force that propels a business to continous success, it’s never all about money that you have to spend on marketing but time and effort are major resources towards providing what the “king” mostly requires. A survey by constant contact study an email marketing provider showed that only 34% of small businesses are planning to invest money on marketing although they are aware that marketing is key, they does alot of time consuming tasks such as store operations, stock keeping among others. This clearly shows that alot of SMEs haven’t been prioritizing on marketing but are slowly changing the direction due to the increased competition.
Time has changed and businesses have shifted more effort to digital marketing but SMEs are still lagging back due to financial constraints and limited focus on marketing budget,this should not be case anymore for their guaranteed survival. This…

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