A couple of months ago, the Georgia Black Expo reached out to the Syl Wilson Marketing team for help. They were launching the NEW Black Expo for Georgia and wanted to get the word out quickly to the community since the event is coming up in just a few short months.
The Syl Wilson Marketing team delivered on time and under budget! Take a look at their new online home!
Recently, Syl Wilson Marketing was chosen as the prime website design firm for Family Development Services (FDS) in Indiana. The former website had a clunky back-end making images slow to render. The main menu was very hard to navigate to find the core items needed. We re-designed the site with a mobile friendly version, new and improved navigation and also provided content development services. We are proud to say “Welcome to your new online home, FDS!”
This was a fun project from the start to the finish. We were able to interview current employees and staff to get to the core values of the company. FDS is a head start program, they are doing amazing things for the community and we are PROUD to have been a part of this amazing journey. We look forward to partnering on future projects.
Brand marketing creates more financial value than short-term performance marketing – the sooner B2B marketers flip their perspective and start allocating budgets accordingly, the better it will be for everyone in B2B.
Should you be optimistic about the future of B2B marketing?
We are optimists, believe it or not. We believe B2B marketing is on the cusp of a Golden Age, a glorious revolution that shall be ushered in by a momentous event.
And we call this event…the Flippening.
To understand the Flippening, first you must understand the three numbers that explain everything that’s wrong with the B2B marketing industry.
80%, 95% and 8%.
First, 80%. If you talk to a financial analyst, they’ll tell you something like 80% of your share price is based on cash flows that are 10n years out into the future. Contrary to conventional wisdom, Wall Street is not short term. The market values businesses on their future cash flows.
Recently JWAJ Properties company hired Syl Wilson Marketing as the Prime to redesign their website. The new website features a one-page design that is beautiful and user-friendly. The new layout is more focused and gets the target audience the information they want the most quickly. The website previously was mired in information that made it hard for users to get the most important data.
JWAJ Properties is a premier real estate brokerage that helps buyers, sellers and investors come together in real estate transactions. They pride themselves on providing a stress-free experience on the road to the closing table.
Recently Washington University in St.Louis commissioned Syl Wilson Marketing to design a website for the “Safe Return to Schools” for children across the country with disabilities.
The website summarizes the recommended best practices for returning safely to school, based on information from the Washington University Intellectual and Developmental Disabilities Research Center working with staff at the Special School District of St. Louis County, Missouri through the COMPASS-T project.
It has been an honor to have been a part of such an important and vital project during these unprecedented times.
Taken from Stephens Hyang’s book “Attract Money Affirmations”
Remember when you used to repeat something over and over in order to remember it for a test? When done over a period of time, repeated words and thoughts tend to become permanent. By repeating your affirmations, your mind will give in and believe what you are telling yourself.
So how should you create your affirmations?
When it comes to affirmations you need to add realism to your intentions to be sure the brain will be able to believe and “trick” the mind.
Create affirmations that evoke strong emotions
Instead of saying I choose to wake up early every morning, say “I choose to wake up early each morning feeling recharged, refreshed and ready to take on the day”
MAKE SURE YOUR AFFIRMATION TARGETS YOU
Tailor your affirmations especially for yourself. For example an affirmation like “My boss will give me a promotion” is rather weak because that affirmation targets your boss and not yourself. You do not have any control over your boss.
Instead, opt for something like this:
I choose to feel that I always get quality work turned in and therefore deserve a promotion.”
Recently, Prep Academy which is a part of the Denver Public School District, requested Syl Wilson Marketing to redesign their school website and refresh their school logo. We met their needs and are supporting the website monthly with maintenance and updates. We are PROUD to have worked on this project and look forward to a long partnership with the district.
Did you know it costs five times more to acquire new customers than it does to retain current customers?
And did you know existing customers are 50% more likely to try a new product of yours as well as spend 31% more than new customers?
Whether or not you currently have a loyalty program that encourages your customers to return and conduct more business with you, the above statistics clearly show the importance and impact of a successful customer loyalty program.
So…What is Customer Loyalty?
Customer loyalty is a customer’s willingness to repeatedly return to a company to conduct business. This is typically due to the delightful and remarkable experiences they have with that brand.
One of the main reasons to promote customer loyalty is because those customers can help you grow your business faster than your sales and marketing teams. There are a number of other reasons why customer loyalty is critical to your success.
Why is customer loyalty important?
Customer loyalty is something all companies should aspire to simply by virtue of their existence: The point of starting a for-profit company is to attract and keep happy customers who buy your products to drive revenue.
Customers convert and spend more time and money with the brands to which they’re loyal. These customers also tell their friends and colleagues about those brands, too which drives referral traffic and word-of-mouth marketing.
How has your #WFH (work from home) experience been going? Any success stories? My own success stories stem from a long history of taking at least 2-3 days to work from home over the past few years.
I always and I mean ALWAYS get up in the morning and prepare at the same time as if I was going in to my physical office. So that means get up, shower, dress, apply make-up and take time to do “something” with my hair.
Then I make my coffee and sit outside for a bit thinking about what I want my day to look like. Putting the extra 15 minutes into thinking about the day does tend to give me a better outcome than if I just jump right in. And Since I am still getting up at the same time I would in the past, I have that extra 15 minutes.
Depending on the day, I may take a 30 minute morning walk to add to my creativity or just do some morning stretches. That depends on which way the weather is in St. Louis (LOL!)
As long as your WFH experience is one that is productive, then that is all that is important. It’s important to remember that we are all dealing with a pandemic on top of some very trying days in our country and all over the globe. Not to mention the regular hustle and bustle of a household! (If you have children, then God Bless You! That just makes the entire pandemic, WFH situation ten million times more….interesting). If you’ve got some cool tips and techniques you’ve found that have made you a SUPERSTAR during these trying times, please do share them!
I have had so many friends and people who work for clients reach out to me and ask me “How did you get your business started? I really want to do the same thing, but have no clue what my business would be or how to do it, I just know that I was not meant to work for anyone.”
Cue all of the books related to “Working your passion.” It’s so cliche, but it is also so true. If you could do anything in the world right now – what would it be? If you could get paid for that, would you be working or having fun? When you can find a way to have fun every day rather than feel like you are working, that is how you’ll know if you indeed are “working your passion.”
Next is to figure out if your passion is something that the rest of the world needs (and that you can earn a nice living from). Sometimes it is better to start the process from a stand point of what do I know how to do that very few others know how to do and that I excel in. For instance, does your passion solve a problem that people in your community need? In my case, I worked in a marketing department in the manufacturing industry that had a target audience consisting mostly of men who hunt, fish and like guns. So my designs reflected that but I knew I could reach so many more industries if I had a chance. One of the areas that I kept hearing friends and colleagues mention that they wished they could afford was a website. I frequently designed what we referred to as “micro sites” which consisted of 5-10 pages of online mini websites. Once one of my mentors told me that my work was on or with large design firms, it got my wheels spinning. I didn’t immediately jump at the opportunity but after my husband was laid off from a job he worked for almost two decades, I knew I had to do something to offset the change in income. So I asked my doctor if he would like a new website designed free of charge (They say when you find something you are willing to do for free – you’ve mastered the ability to work your passion – however, I didn’t realize immediately that I was doing just that). My doctor said yes and then paid me $500 for the work. At the time, I tried to refuse the money, but my doctor insisted. I mentioned to my mentor what had happened and she told me I was crazy to only charge $500. When I told her, “but it’s so easy for me! I can’t possibly charge people for something that is easy and makes me that happy!” To which she replied, ” Do you honestly think it’s easy? Could your doctor have made it himself? Can you do what your doctor does easily? No – so you need to charge accordingly and get jazzed about your new work.” Wow – I still was hesitant, but I decided to do what the self help books told me. I leaned in and decided to ask people if they needed a website. I’d ask anyone who would listen and the next thing I knew I was designing a website for George Mason University College of Science. It was the largest website I had done yet and the fun part was that I got to do it in my spare time. It didn’t take me very long and the client told me it was the easiest migration of a web project they had ever done with a consultant, I continued to do this for about 8 years before I went full-time with my marketing firm. YOU can do this too! Start small, providing a service as a “side hustle” until you build a client list that can earn more income than your current job and viola!! You have a business that is more like a hobby that can earn you money to get you what you need in life.
What’s important is to LEAN IN when that moment comes. What that means is when you have the idea in your head that may be something you can turn into a business that can generate money, you need to grab it and start writing down all of your thoughts. Eventually this will help when working on your business plan. Some of the early ideas usually have the best ones.
Stay tuned for more tips on how to live your passion. I will try to give more tips each month that I learned along the way. When you start, be sure to share your stories with me in the comments or by emailing us at firstname.lastname@example.org