Syl Wilson Marketing Chosen as the Prime for a New Website

Recently, Prep Academy which is a part of the Denver Public School District, requested Syl Wilson Marketing to redesign their school website and refresh their school logo. We met their needs and are supporting the website monthly with maintenance and updates. We are PROUD to have worked on this project and look forward to a long partnership with the district.

View the site online here:

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What is customer loyalty?

View original article as seen on HubSpot

Did you know it costs five times more to acquire new customers than it does to retain current customers?

And did you know existing customers are 50% more likely to try a new product of yours as well as spend 31% more than new customers?

Whether or not you currently have a loyalty program that encourages your customers to return and conduct more business with you, the above statistics clearly show the importance and impact of a successful customer loyalty program.

So…What is Customer Loyalty?

Customer loyalty is a customer’s willingness to repeatedly return to a company to conduct business. This is typically due to the delightful and remarkable experiences they have with that brand.

One of the main reasons to promote customer loyalty is because those customers can help you grow your business faster than your sales and marketing teams. There are a number of other reasons why customer loyalty is critical to your success.

Why is customer loyalty important?

Customer loyalty is something all companies should aspire to simply by virtue of their existence: The point of starting a for-profit company is to attract and keep happy customers who buy your products to drive revenue.

Customers convert and spend more time and money with the brands to which they’re loyal. These customers also tell their friends and colleagues about those brands, too which drives referral traffic and word-of-mouth marketing.

Customer loyalty also… to view full article

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Still working from home…

Still making progress!

How has your #WFH (work from home) experience been going? Any success stories? My own success stories stem from a long history of taking at least 2-3 days to work from home over the past few years. 

  1. I always and I mean ALWAYS get up in the morning and prepare at the same time as if I was going in to my physical office. So that means get up, shower, dress, apply make-up and take time to do “something” with my hair. 
  2. Then I make my coffee and sit outside for a bit thinking about what I want my day to look like. Putting the extra 15 minutes into thinking about the day does tend to give me a better outcome than if I just jump right in. And Since I am still getting up at the same time I would in the past, I have that extra 15 minutes. 
  3. Depending on the day, I may take a 30 minute morning walk to add to my creativity or just do some morning stretches. That depends on which way the weather is in St. Louis (LOL!)

As long as your WFH experience is one that is productive, then that is all that is important. It’s important to remember that we are all dealing with a pandemic on top of some very trying days in our country and all over the globe. Not to mention the regular hustle and bustle of a household! (If you have children, then God Bless You! That just makes the entire pandemic, WFH situation ten million times more….interesting). If you’ve got some cool tips and techniques you’ve found that have made you a SUPERSTAR during these trying times, please do share them!

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Side Hustle vs. Start Up Business

I have had so many friends and people who work for clients reach out to me and ask me “How did you get your business started? I really want to do the same thing, but have no clue what my business would be or how to do it, I just know that I was not meant to work for anyone.”

Cue all of the books related to “Working your passion.” It’s so cliche, but it is also so true. If you could do anything in the world right now – what would it be? If you could get paid for that, would you be working or having fun? When you can find a way to have fun every day rather than feel like you are working, that is how you’ll know if you indeed are “working your passion.”

Next is to figure out if your passion is something that the rest of the world needs (and that you can earn a nice living from). Sometimes it is better to start the process from a stand point of what do I know how to do that very few others know how to do and that I excel in. For instance, does your passion solve a problem that people in your community need? In my case, I worked in a marketing department in the manufacturing industry that had a target audience consisting mostly of men who hunt, fish and like guns. So my designs reflected that but I knew I could reach so many more industries if I had a chance. One of the areas that I kept hearing friends and colleagues mention that they wished they could afford was a website. I frequently designed what we referred to as “micro sites” which consisted of 5-10 pages of online mini websites. Once one of my mentors told me that my work was on or with large design firms, it got my wheels spinning. I didn’t immediately jump at the opportunity but after my husband was laid off from a job he worked for almost two decades, I knew I had to do something to offset the change in income. So I asked my doctor if he would like a new website designed free of charge (They say when you find something you are willing to do for free – you’ve mastered the ability to work your passion – however, I didn’t realize immediately that I was doing just that). My doctor said yes and then paid me $500 for the work. At the time, I tried to refuse the money, but my doctor insisted. I mentioned to my mentor what had happened and she told me I was crazy to only charge $500. When I told her, “but it’s so easy for me! I can’t possibly charge people for something that is easy and makes me that happy!” To which she replied, ” Do you honestly think it’s easy? Could your doctor have made it himself? Can you do what your doctor does easily? No – so you need to charge accordingly and get jazzed about your new work.” Wow – I still was hesitant, but I decided to do what the self help books told me. I leaned in and decided to ask people if they needed a website. I’d ask anyone who would listen and the next thing I knew I was designing a website for George Mason University College of Science. It was the largest website I had done yet and the fun part was that I got to do it in my spare time. It didn’t take me very long and the client told me it was the easiest migration of a web project they had ever done with a consultant, I continued to do this for about 8 years before I went full-time with my marketing firm. YOU can do this too! Start small, providing a service as a “side hustle” until you build a client list that can earn more income than your current job and viola!! You have a business that is more like a hobby that can earn you money to get you what you need in life.


What’s important is to LEAN IN when that moment comes. What that means is when you have the idea in your head that may be something you can turn into a business that can generate money, you need to grab it and start writing down all of  your thoughts. Eventually this will help when working on your business plan. Some of the early ideas usually have the best ones.

Stay tuned for more tips on how to live your passion. I will try to give more tips each month that I learned along the way. When you start, be sure to share your stories with me in the comments or by emailing us at

We can’t wait to hear about all of your success!

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Syl Wilson Marketing Chosen for the St. Louis Public School District Foundation Website Redesign is launched!

We love working with nonprofit organizations that are doing amazing things in the community to make this world a better place, and the St. Louis Public School District Foundation is one of our favorites! We were honored to redesign their website and excited to watch them grow!

If you or someone you know could use a website re-vamp, Contact us!

Phone: 314.497.1172

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Stand For Something in Business or Fall for Anything

A recent article posted in Marketing Week about Ben & Jerry’s and Levi reminds us in Business that if you do not stand for something, you will fall for anything. Having core values for your business is important and should tie into your mission statement, but what are you really doing for the community at large?

Check out how they drill down to the core values and continue to be profitable organizations. Continue reading

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Failure does not equal incompetence

failure-vs-successI was just having a conversation with a colleague this morning about her feeling like a failure in her career. I reminded her that failure is fun. Failure means that we get to try again and not make the same mistakes but instead to learn, grow and become better. Then, I saw this nifty article about Jagermeister and how they believe that the key to success in its e-commerce business is fostering a culture that encourages failure. Check it out and see if you can take some of their best practices and use them in your business today! Continue reading

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The time is now

Recently I saw a new television show on HBO called “The Shop,” which is about a barber shop in the African American community that Lebron James hosts, and has interesting conversations with other African American celebrities. In African American communities, the barber shop is where people go to have discussions about politics, the economy, family dynamics, who makes the best macaroni and cheese and more. It’s a little known fact in that community that when you walk into “The Shop,” you are likely to be Continue reading

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Transforming Downtown St Louis

As shown originally in – read full story here:

A few months ago, president and CEO, Syl Wilson was a panel member on the #MyStl discussions about all of the new development happening in the city of St. Louis.

Syl Wilson represents several developers including Alterra Worldwide (developing the Jefferson Arms Building currently), Tim Person & Associates, JWAJ Properties and Kwame Building Group. Because of her vast experience and assistance with these reputable businesses, she was able to offer a wide range of feedback for the panel and audience. Read the full story and watch the video below:

Downtown Now: Transforming St. Louis’ Urban Core


As shown originally in – read full story here:

A few months ago, president and CEO, Syl Wilson was a panel member on the #MyStl discussions about all of the new development happening in the city of St. Louis.

Syl Wilson represents several developers including Alterra Worldwide (developing the Jefferson Arms Building currently), Tim Person & Associates, JWAJ Properties and Kwame Building Group. Because of her vast experience and assistance with these reputable businesses, she was able to offer a wide range of feedback for the panel and audience. Read the full story and watch the video below:

To celebrate its launch, #mySTL, powered by Downtown STL, Inc., hosted a day of livestream conversations with St. Louis experts, influencers and policy makers.
After a successful morning discussion between local historian NiNi Harris and Downtown STL, Inc. President and CEO Missy Kelley, a lunchtime panel discussion was held on the topic “Downtown Now: Transforming St. Louis’ Urban Core.”  The conversation, which took place at the Downtown STL, Inc. office, included insight regarding exciting development projects such as the final stages of the Gateway Arch grounds project, the much-anticipated redevelopment of the Jefferson Arms building and the Downtown street grid to support the area’s transportation needs.
The panel was moderated by Mobin Khan (COO & VP of Economic Development, Downtown STL, Inc.) and included the following engaging panelists:
* Sylva Wilson (President, Syl Wilson Marketing; Associate, Kwame Building Group)
* Sarah Melinger (Director of Development, Gateway Arch Park Foundation)
* Jamie Wilson (Director of Streets, City of St. Louis)
* Jack Coatar (Attorney, Spencer Fane LLP; 7th Ward Alderman, City of St. Louis)
#mySTL helps the St. Louis region rediscover Downtown St. Louis and the people, projects and
stories that make up our city. Follow along on social media using @mySTLcity and #mySTL.

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Syl Wilson Marketing Chosen as Website Designer for CR2 Engineering

Syl Wilson Marketing was chosen recently to re-design the website for CR2 Engineering, located in St. Louis, Missouri.

CR2 Engineering is a professional, consulting engineering firm specializing in electronic security and access control, video surveillance, fire alarm, mass notification, network infrastructure and media distribution, audio visual, acoustics, theater design, communication, healthcare and life safety systems.

Their new online home showcases a cleaner, more professional look that they can translate to their printed marketing collateral. We’re honored to be a part of the creative process and excited to announce their new website! View it online at

Check out the design and if you know someone who could use a new look – send them our way!

Contact information for a new or redesigned website:
Phone: 314.497.1172

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