New E-Commerce Website Launched for Syl’s Art – Sylvester Peebles

18320602_10155349051170820_6522580048473270247_oSeveral months ago, the most important client of my life asked me to design a website to showcase his art collection. It was my hero, my father! How could I say no? My dad, Sylvester Peebles, has been drawing and painting for as long as I’ve been alive. He has had artwork showcased in the St. Louis Art Museum and won first place in several art shows over the past few decades. One funny story he shared with me was the time he and my sister entered the same contest for art, (I think it was the Creve Coeur Days art show) and he said that he won second place and my sister (who would have been about 7 years-old) won first place. The only issue with that was first place won $100 and second place won a ribbon. My sister was crying because she did not want money; she wanted the ribbon. Ah to be young again.

Screen Shot 2017-05-13 at 5.13.48 PMBack to the original point of this post. My dad asked me to design a website for him. Like magic, I did! To ensure that he had the best possible website, I created a “WordPress website,” so that we could load it up with fancy plugins and use all of the appropriate keywords and tags. So far, his site is doing very well according to the google analytics that we’ve added but we will be adding many new things over the coming weeks as well.

The site is responsive, includes a “store” using woo commerce and has a plugin to view all of his recent artwork on Instagram. Phase II of the website will include more sophistication with the store, detailed descriptions of each of the art pieces and email registration forms for fans and special discount coupons.

If you would like to learn more please visit: http://sylsart.com

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Filed under Blogging, Design Tips, Internet Marketing, Marketing, Uncategorized, website

Social Media For Business

Recently I was chatting with a client who was against social media for her business. I asked why and she told me the following:

  1. It’s too much work
  2. I don’t want to have to always post photos and personal things
  3. It’s unprofessional to have anything other than a LinkedIn page

socialmedia-sylwilson.jpgI was happy to know that she at least saw value in LinkedIn. When she told me that she wanted more exposure at a low cost however, I had to let her in on some of the biggest bang you can get for your buck…which happens to be social media platforms.

With social media you can really leverage your products using your blog on your website just as I am right now. Showcasing your products (or knowledge) will prove to your buyers that they should choose your company over the next one. If your company mostly provides a “service” then you can still do this by using your blog to write articles that prove that you know what you are talking about. Simply sharing information about those services or tips to help your consumers will increase traffic to your site immediately. How you leverage those articles is through social media platforms like Facebook, Twitter and LinkedIn.

attract customers-sylwilsonmarketing.jpgIt’s important to note, that having a business social media page is different than just having an individual page on LinkedIn, Facebook and Instagram. Each of those platforms allow for different options when you sign up as a business which will inevitably help you attract more customers! For instance, on Instagram, if you have a business page rather than an individual user page, you are able to have a contact button to help with lead generation should a person that is following you want more information. You also can run ads once you have a business page on Instagram. With a Facebook business page you not only can run ads and have specific buttons, but you also can run coupon specials, staggered posts (this comes in handy if you have a limited amount of social media time, but a lot of posts you want to get out at once), and more. All of the business pages come with their own set of analytics (for those of you business owners that like to see a return on investment) and a lot of help menus to get you started.

Sure, there are a lot of ways to increase your following and engage your online audience with exciting material that gets more likes and feedback, but if you have NO presence, then you have NO chance of ever building your online footprint. If you are concerned that you may mess up, there are a ton of companies that will build your social media campaigns and it is relatively inexpensive.

Building an online presence will take time. Once you do have a look that is consistent with your website and other marketing collateral, I’m sure you’ll see the benefit that social media can provide for your business. There are plenty of case studies to prove this point and you can do your own research, but with so many users (1.86 billion Facebook users) on these platforms, it is a true mistake to not include this in your marketing arsenal packet.

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Being Successful After The Age of 40 Is Possible

SylwilsonI started Syl Wilson Marketing full-time at the age of 41. Age is nothing but a number when it comes to becoming an entrepreneur and that can be seen with so many success stories as in the article below. If you are considering making a ‘go’ at living your dreams, I highly encourage you to do so. There is nothing else like it!

From the Business Insider:

For the more neurotic among us, a birthday can be a reminder of how another year has passed and our loftiest aspirations have faded further into the distance.

There are plenty of examples, however, of successful people across many industries who prove that you don’t need to have it all figured out by the time you turn 30. Read the full story here…

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SMEs MUST invest in Digital Marketing or face untimely extinction 

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Marketing is undoubtedly one of the major driving force that propels a business to continous success, it’s never all about money that you have to spend on marketing but time and effort are major resources towards providing what the “king” mostly requires. A survey by constant contact study an email marketing provider showed that only 34% of small businesses are planning to invest money on marketing although they are aware that marketing is key, they does alot of time consuming tasks such as store operations, stock keeping among others. This clearly shows that alot of SMEs haven’t been prioritizing on marketing but are slowly changing the direction due to the increased competition.
Time has changed and businesses have shifted more effort to digital marketing but SMEs are still lagging back due to financial constraints and limited focus on marketing budget,this should not be case anymore for their guaranteed survival. This…

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Want to See ALL of Your Facebook Newsfeed?

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Earlier today I stumbled across a conversation on Facebook where one person was complaining that they could not see all of their friends posts on Facebook again and that they are continuously having to go to settings to tell Facebook to show ALL of their friends, not the top posts. Well, low and behold then someone came along and shared a link that we can all click on and see every post that your friends posted in a timely manner.

Want the link? Click here while logged in to Facebook.

You can thank me later, (In my Drake voice).

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St. Louis Record Center Website Designed

16300263_1317410464982852_8332314243338717545_oAnother website launched! Congratulations to St. Louis Record Center on your newly designed fully-responsive website from Syl Wilson Marketing. Visit the site today: http://stlrecordcenter.com

Need a user-friendly, responsive website designed?

Contact us:
Email: sylwilson@sylwilsonmarketing.com
Phone: 314.497.1172
Web: http://sylwilsonmarketing.com

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Construction Management Brochure

The Kwame Building Group requested Syl Wilson Marketing to design an attractive brochure that would be able to be sent electronically and printed and bound. The Syl Wilson Marketing Team delivered within a tight time frame and was able to show the broad vertical markets that the company represents.

Technology used to design: Adobe InDesign
Client: Kwame Building Group
Industry: Construction Management

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Mayoral Race Website Campaign

screen-shot-2017-02-05-at-11-47-37-amThe campaign for Tishaura O. Jones for Mayor of the City of St. Louis requested a website in November of 2016. Syl Wilson Marketing delivered beautiful and professional website that was visually appealing and included several pages for users to sign up to volunteer, donate and contact the campaign.

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Technology used to design: Adobe Photoshop, WordPress, ARForms Plugins
Client: Citizens to Elect Tishaura O. Jones
Industry: Political

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Filed under Internet Marketing, Marketing, Uncategorized, website

Jackie Joyner-Kersee Foundation Commissions Syl Wilson Marketing for Gala Design

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In 2016, the Jackie Joyner-Kersee Foundation commissioned Syl Wilson Marketing to design their Gala program, brochure, social media campaigns and email campaigns. Not only did we design these elements, but we also participated in the Gala and it was OUTSTANDING. The sponsors of the event gave incredible amounts and the night was very special for the children of the Greater East St. Louis area.

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Technology used to design: Adobe InDesign, Photoshop
Client: Jackie Joyner-Kersee Foundation
Industry: Nonprofit

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F-3 Solutions

f3websitePolitical Strategists, Chad Proudlock and Matthew Ward reached out to the team at Syl Wilson Marketing to design a website that would display their creative work online, a logo for their new business (F-3 Solutions) and social media pages. This site is responsive and has features built in that allow for motion using video. The homepage has a video affect that is viewable on computers. Chad and Matt needed their website in a tight timeframe and Syl Wilson Marketing delivered with quick turnaround and incredible results. The logo was requested to resemble one of the scientific elements without being obvious. The social media needed to have maximum results in a short time frame due to press releases being pushed out fast. Additionally, Syl Wilson designed a website for a SuperPac that they requested called Stronger Together NYC. Both projects were delivered in short time frame with excellent designs.

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Technology used to design: Adobe Photoshop, Adobe Illustrator, WordPress
Client: F-3 Solutions
Industry: Political

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