Side Hustle vs. Start Up Business

I have had so many friends and people who work fo clients reach out to me and ask me “How did you get your business started? I really want to do the same thing, but have no clue what my business would be or how to do it, I just know that I was not meant to work for anyone.”

Cue all of the books related to “Working your passion.” It’s so cliche, but it is also so true. If you could do anything in the world right now – what would it be? If you could get paid for that, would you be working or having fun? When you can find a way to have fun every day rather than feel like you are working, that is how you’ll know if you indeed are “working your passion.”

Next is to figure out if your passion is something that the rest of the world needs (and that you can earn a nice living from). Sometimes it is better to start the process from a stand point of what do I know how to do that very few others know how to do and that I excel in. For instance, does your passion solve a problem that people in your community need? In my case, I worked in a marketing department in the manufacturing industry that had a target audience consisting mostly of men who hunt, fish and like guns. So my designs reflected that but I knew I could reach so many more industries if I had a chance. One of the areas that I kept hearing friends and colleagues mention that they wished they could afford was a website. I frequently designed what we referred to as “micro sites” which consisted of 5-10 pages of online mini websites. Once one of my mentors told me that my work was on or with large design firms, it got my wheels spinning. I didn’t immediately jump at the opportunity but after my husband was laid off from a job he worked for almost two decades, I knew I had to do something to offset the change in income. So I asked my doctor if he would like a new website designed free of charge (They say when you find something you are willing to do for free – you’ve mastered the ability to work your passion – however, I didn’t realize immediately that I was doing just that). My doctor said yes and then paid me $500 for the work. At the time, I tried to refuse the money, but my doctor insisted. I mentioned to my mentor what had happened and she told me I was crazy to only charge $500. When I told her, “but it’s so easy for me! I can’t possibly charge people for something that is easy and makes me that happy!” To which she replied, ” Do you honestly think it’s easy? Could your doctor have made it himself? Can you do what your doctor does easily? No – so you need to charge accordingly and get jazzed about your new work.” Wow – I still was hesitant, but I decided to do what the self help books told me. I leaned in and decided to ask people if they needed a website. I’d ask anyone who would listen and the next thing I knew I was designing a website for George Mason University College of Science. It was the largest website I had done yet and the fun part was that I got to do it in my spare time. It didn’t take me very long and the client told me it was the easiest migration of a web project they had ever done with a consultant, I continued to do this for about 8 years before I went full-time with my marketing firm. YOU can do this too! Start small, providing a service as a “side hustle” until you build a client list that can earn more income than your current job and viola!! You have a business that is more like a hobby that can earn you money to get you what you need in life.

 

What’s important is to LEAN IN when that moment comes. What that means is when you have the idea in your head that may be something you can turn into a business that can generate money, you need to grab it and start writing down all of  your thoughts. Eventually this will help when working on your business plan. Some of the early ideas usually have the best ones.

Stay tuned for more tips on how to live your passion. I will try to give more tips each month that I learned along the way. When you start, be sure to share your stories with me in the comments or by emailing us at sylwilson@sylwilsonmarketing.com

We can’t wait to hear about all of your success!

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Syl Wilson Marketing Chosen for the St. Louis Public School District Foundation Website Redesign

justlaunched-slps.jpgslpsfoundation.org is launched!

We love working with nonprofit organizations that are doing amazing things in the community to make this world a better place, and the St. Louis Public School District Foundation is one of our favorites! We were honored to redesign their website and excited to watch them grow!

If you or someone you know could use a website re-vamp, Contact us!

Email: sylwilson@sylwilsonmarketing.com
Phone: 314.497.1172
Web: https://sylwilsonmarketing.com/ 

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Stand For Something in Business or Fall for Anything

A recent article posted in Marketing Week about Ben & Jerry’s and Levi reminds us in Business that if you do not stand for something, you will fall for anything. Having core values for your business is important and should tie into your mission statement, but what are you really doing for the community at large?

Check out how they drill down to the core values and continue to be profitable organizations. Continue reading

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Failure does not equal incompetence

failure-vs-successI was just having a conversation with a colleague this morning about her feeling like a failure in her career. I reminded her that failure is fun. Failure means that we get to try again and not make the same mistakes but instead to learn, grow and become better. Then, I saw this nifty article about Jagermeister and how they believe that the key to success in its e-commerce business is fostering a culture that encourages failure. Check it out and see if you can take some of their best practices and use them in your business today! Continue reading

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The time is now

Recently I saw a new television show on HBO called “The Shop,” which is about a barber shop in the African American community that Lebron James hosts, and has interesting conversations with other African American celebrities. In African American communities, the barber shop is where people go to have discussions about politics, the economy, family dynamics, who makes the best macaroni and cheese and more. It’s a little known fact in that community that when you walk into “The Shop,” you are likely to be Continue reading

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Transforming Downtown St Louis

As shown originally in MyStlCity.com – read full story here: https://mystlcity.com/urban-core/

A few months ago, president and CEO, Syl Wilson was a panel member on the #MyStl discussions about all of the new development happening in the city of St. Louis.

Syl Wilson represents several developers including Alterra Worldwide (developing the Jefferson Arms Building currently), Tim Person & Associates, JWAJ Properties and Kwame Building Group. Because of her vast experience and assistance with these reputable businesses, she was able to offer a wide range of feedback for the panel and audience. Read the full story and watch the video below:

Downtown Now: Transforming St. Louis’ Urban Core

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As shown originally in MyStlCity.com – read full story here: https://mystlcity.com/urban-core/

A few months ago, president and CEO, Syl Wilson was a panel member on the #MyStl discussions about all of the new development happening in the city of St. Louis.

Syl Wilson represents several developers including Alterra Worldwide (developing the Jefferson Arms Building currently), Tim Person & Associates, JWAJ Properties and Kwame Building Group. Because of her vast experience and assistance with these reputable businesses, she was able to offer a wide range of feedback for the panel and audience. Read the full story and watch the video below:

To celebrate its launch, #mySTL, powered by Downtown STL, Inc., hosted a day of livestream conversations with St. Louis experts, influencers and policy makers.
After a successful morning discussion between local historian NiNi Harris and Downtown STL, Inc. President and CEO Missy Kelley, a lunchtime panel discussion was held on the topic “Downtown Now: Transforming St. Louis’ Urban Core.”  The conversation, which took place at the Downtown STL, Inc. office, included insight regarding exciting development projects such as the final stages of the Gateway Arch grounds project, the much-anticipated redevelopment of the Jefferson Arms building and the Downtown street grid to support the area’s transportation needs.
The panel was moderated by Mobin Khan (COO & VP of Economic Development, Downtown STL, Inc.) and included the following engaging panelists:
* Sylva Wilson (President, Syl Wilson Marketing; Associate, Kwame Building Group)
* Sarah Melinger (Director of Development, Gateway Arch Park Foundation)
* Jamie Wilson (Director of Streets, City of St. Louis)
* Jack Coatar (Attorney, Spencer Fane LLP; 7th Ward Alderman, City of St. Louis)
#mySTL helps the St. Louis region rediscover Downtown St. Louis and the people, projects and
stories that make up our city. Follow along on social media using @mySTLcity and #mySTL.

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Syl Wilson Marketing Chosen as Website Designer for CR2 Engineering

Syl Wilson Marketing was chosen recently to re-design the website for CR2 Engineering, located in St. Louis, Missouri.

CR2 Engineering is a professional, consulting engineering firm specializing in electronic security and access control, video surveillance, fire alarm, mass notification, network infrastructure and media distribution, audio visual, acoustics, theater design, communication, healthcare and life safety systems.

Their new online home showcases a cleaner, more professional look that they can translate to their printed marketing collateral. We’re honored to be a part of the creative process and excited to announce their new website! View it online at https://cr2engineering.com

Check out the design and if you know someone who could use a new look – send them our way!

Contact information for a new or redesigned website:
Email: sylwilson@sylwilsonmarketing.com
Phone: 314.497.1172
Web: https://sylwilsonmarketing.com

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Why a Website Is A Must in 2018

websitedesignIn today’s age of digital marketing and almost every target audience using the internet for information, it is imperative that every business has a website. Yet we come across at least ten businesses a week that have been operating without a website and have seen a slowing trend in sales. Sounds crazy right?

If you are one of the 10 in 100 that are trying to market your business without an online presence,  I would highly recommend reading the rest of this article on the growing importance of web design in 2018.

Key points to keep in mind as you decide on a website developer:

Responsive Web Design

In order for your website to appear over all platforms (Mobile vs. Laptop vs. Tablet) you will want to make sure that your website developer is quoting you a responsive website that automatically adjusts based on the device that opens it. Responsive website rank higher in search engines than those that are only optimized for desktops. Additionally, as of December 2015 according to comScore, there was an 80% increase in Internet usage coming from smart phones rather than desktop machines.

Search Engine Optimization

If your website developer/designer is well versed ini search engine optimization, that is a PLUS! If not, you will want to make sure you get a proposal from a reputable company that provides that as a service. In the old days, website designers would load the back-ends of website with keywords that would cause search engine spiders to stop on a site regardless of what content was actually on the website. The evolution of technology however, search engines have become much smarter and will only index on websites that have rich content that is relative to the main purpose of the website.

Clean Designs

As you research the right webs design company to use, be sure to look at their previous work. That may sound like a “given,” but you do want to make sure they have designed in several different type of platforms. If they only know how to design in WordPress for instance, then they will be more likely to push your design that way. But if they are experienced in several platforms like Joomla, Drupal, Light CMS, WordPress and hard code, then you will have a better chance at getting a website that is a good fit for your organization. You will also want to make sure that they are using designs that are not just a template, but are custom to each of the companies they designed for. Several website designers only take a template (or theme) and change out photos and content. You want to make sure that your company is being properly branded to your existing marketing collateral so that people can see your website as your online home or brochure. It should be an extension of the marketing brochures and flyers that you have already passed out.

These are just a few tips to get you started as you navigate your way through getting your company online in 2018!

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Have a Facebook Business Page? Do This Now!

facebookbusinesspageDo you have a Facebook Business Page? If so, you should be sure to have at least one other person as an administrator that works for your company or that you trust.

Recently, a client of Syl Wilson Marketing called because they lost access to their personal Facebook account for various reasons. They wanted to know if we still had access to the company Facebook page because they could not access it any longer and were forced to create a new personal Facebook page. Fortunately, we were still tied to that business account and were able to add them to the page with their new account. This is a valuable lesson to anyone who has a business account!

Always be sure to have at least one other person tied to any social media accounts, in particular Facebook and LinkedIn.

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Finessed, Powered by TBeats – A New Venue In St. Louis

rendering-small-webRecently, Syl Wilson Marketing was chosen to assist with marketing and advertising for Tony Thompson, current CEO of Kwame Building Group and TBeats Studios, with his new business venture called “Finessed Powered by TBeats.” The new company will host a wide variety of events from its first floor location in the heart of Downtown St. Louis. With gated patio seating and live performances from string quartets, jazz musicians and spoken word performers, the venue is SURE to be a SHOW STOPPER and cause St. Louisans to stop, pause and learn more about the exciting new venue.

Finessed Powered by TBeats is located at 1204 Washington Avenue at the entrance to the busiest corner in the downtown district. The new venue will be used for Continue reading

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