Recently, Budweiser had a commercial run during the Super Bowl. Very creative! They offered the public a chance to name the baby Clydesdale and today they released the name of that baby as…..(*insert drumroll here*) Hope!
If you haven’t seen the commercial which was my personal favorite, you can watch it here:
I had a call the other day asking me to help out a friend’s son to promote their blog. It’s actually a beautiful site. I was super impressed. Sure I said. You need me to help with your keywords? Your meta tags? What’cha need buddy? But, nope, he didn’t want that. He wanted to know how I could help get him advertisers on his site. Hmmm…interesting. So, I asked him what his site was about. He said it was a site about Continue reading
Websites need to have a focus and a clear definition from all parties that are involved so that the branding remains in tact. Objectives may include, product advertising, promotion, sales, fulfillment, service, data collection, relationship building, investor relations, public relations, press relations, recruiting, product development and more. Think of your site as a Continue reading
Blogging is one of the most current technologies available on the web. There are millions of users who blog and who read blogs. Most major corporations have a blog about their products. People will come back and subscribe to your blog once you become an “expert” on your topics. Your blog should remain focused on a main topic. As people begin see that your content is of value, they will depend on your posts as a matter of information that they need. This will take time and not happen overnight, but if you keep these main points in mind it, will keep you from posting meaningless articles and instead stick to rich, creative information that people really want to hear about. Also, remember not to Continue reading