How Do You Measure Your Website?

I was talking to a prospect the other day about their very well designed website. I asked them how was their traffic doing on their website. They could not answer me. I asked them what pages were most visited? They did not know. I said, “Well what analytics software do you have loaded on your website?” and guess what? They said

Bad Customer Service Really Doesn’t Pay…

I swore I’d never post about any bad customer service I have received on my blog…but after what happened to me at a local pizza restaurant I am so mad I could scream. And who knows, maybe now I’ll have to start a new blog for all the crappy customer service I’ve been experiencing lately…and maybe one for those who have stellar service as well.

THE PROBLEM

A week ago (Black Friday to be exact), I ordered 2 pizza’s and an order of chicken strips for 5 hungry kids at my house. No big deal right? I placed my order at 7:05 and the online software told me it would be at my house in 37 minutes.

Syl Wilson Marketing Chosen as the Designer for Hazelwood PTA Website

Hazelwood PTA Council Has Website Designed

December 2, 2012

Recently, Syl Wilson Marketing, a St. Louis based web design company, designed the Hazelwood School District PTA Council’s website. Syl Wilson launched the site 1 day early on November 30, 2011. To view the site click here or you can see screen shots below. The site was created with a wordpress platform allowing teachers and staff to make their own updates.

About Syl Wilson

Syl Wilson Marketing is a web design business located in Missouri that serves clients all over the world. We specialize in creating attractive and effective yet affordable websites. Syl Wilson, owner, is a marketing professional & web developer with 14 years of experience. She is a proven team leader with the ability to develop and fully execute strategic branding and marketing coordination and offers a precise mixture of expertise, know how, and precision work that assists her in delivering strong marketing, advertising, and copywriting skills. She has experience with keeping a consistent message of internal and external communications, including website content and media relations for the purpose of enhancing brand identity and sales potential of a growing company.

Syl has been featured most recently in Target Marketing Magazines January 2008 publication for her expertise on PURL’s and her ability to gain over 50% response on all direct mail advertisements. Likewise she uses PURLs on all social media efforts and is able to track her targeted audience in a way that has taken the social media platform to a new level.

There’s an elephant in the room…and by elephant I mean your website.

I was recently looking through many of the non-profit industries websites online. Just a random google search of about 200 sites. What I found was pretty disturbing. Of the roughly 200 sites I viewed I found only two that were designed well and had content that even applied to the services they were intending to push out. So what’s up with that? Do they not notice…that big elephant? If your in the non-profit industry and your website isn’t bringing in donors, then what is the point?

When you think about what type of content to put on a non-profit website, first consider this:

So about those of you who deleted your facebook page…Facebook is still following you.

I just read a mildly disturbing article from  Chris Matyszczyk with CNET about Facebook. Once again, they are tracking us based on “likes” on other websites even when we have not logged into our Facebook accounts in ages. How? Well a little thing called script and cookies.

Should you be concerned? Well, in the grand scheme of things I say “yes and no,” because what are you the average reader doing on the internet that you should not be doing? If they are selling this information to the government as so many think, who really cares? Unless you’re planning something you shouldn’t be.

On the other hand, if they are selling the data to insurance companies, credit card agencies, or the like….well…that just ain’t right. Want to read the article for yourself? Keep reading.

White Bean Chili…yummy flavors make this meal a marketing genius

Well..had to put something about marketing into this. Really there is no real Marketing plot. Just know that if you make this, you’ll feel like you just had the best…well…ya know.

White Bean Chicken Chili

Prep: 20 Minutes
Cook: 38 Minutes – serves 10

1 Pound boneless chicken breasts cut into 1/2 inch pieces

8 slices of turkey bacon, each cut crosswise into 1/4 inch pieces

2 medium green and or red bell peppers diced (about 2 cups)

1 medium ionion, diced (about 1 cup)

2 tablespoons flour

1 1/2 tablespoons chili powder

1 1/2 tablespoons crushed oregeno

2 teaspoons garlic powder

1 1/2 teaspoons ground cumin

1/2 teaspoon salt

1 teaspoon ground black pepper

3 cans northern beans, rinsed and drained

1 can diced tomatoes

1 3/4 cup reduced sodium chicken broth

Sour cream and cilantro for garnish

1. In large saucepot, cook chicken and bacon (I added beef polish sausage at this point) over medium-high heat 4 -5 minutes or until chicken begins to brown, stirring frequently. Add bell peppers and onion and cook 3 – 4 minutes, stirring frequently. Stir in flour, chili powder, oregano, garlic powder, cumin, salt, and pepper and cook 1 minute.

Search Engine Optimization…aren’t you tired of hearing that one?

I was tooling through some of my old notes from seminars and classes I took on Search Engine Optimization and thought to myself, “Man, things sure do change from month to month about SEO.” And really it does. I have notes that say do use Meta Tags, Don’t use Meta Tags, Use Submission Services, don’t use them, content vs. context, and MORE! So, I thought I would give my personal experience on how I’m improving my own SEO and my clients. I always say, if you want information…

Your location can be pinpointed by what photo you post on the internet

Did that title scare you? I know when I first found out this I was very worried. I mean…who doesn’t post photo’s online to Facebook, Twitter, LinkedIn, and any other social media outlet? I know I do. I love sharing my day with friends. Well I got an email last week that had this little newsclip in it, watch it by clicking here..In the clip they say uploading photo’s to the internet can be a ROADMAP to your location. My first thought was this is a hoax…So I investigated further by contacting someone who I deem as the expert in everything technical…My sister! Guess what she had to say?

Morning Cup of…Facebook?

I got to wondering today. “What’s the first thing normal people do in the morning?” I mean..for me, it’s wake up, log into Facebook and see if I have any messages, then see what everyone else is chatting about (there could be some happening news ya know), then check to see if my fan page has any questions or leads. After that I hit up Twitter…This process lasts for about the first half hour of my morning before I ever leave the house. So I started to wonder…Am I the

How Branding Your Company Can Make You or Break You

You may have heard that it’s important to keep your brand in tact when referring to your business. Well, that is true.  You may have also heard that in this economy one wrong move…and your done.

While all of this is very true (and a little scary), there is help! You have to think about your brand and how to keep it consistent over many different forms of media without causing alarm on any of those forums. Make a decision early on as to who you want to be known for and how you can