It’s been a while since I gave any instructions on anything so I thought I would start with something that I love. iMovie! A lot of us have migrated to the MAC platform (or MAC with windows running on Parallels), and that being the case, it’s opened the door for a lot of cool programs such as iMovie.
The nice thing about the MAC platform is that you practically can start using any of the software and not need any instructions at all. Well, with iMovie that’s true as well, however there are some cool functions that can assist you and make you look like a total pro. Have you heard of Picture in Picture? Totally rocks!
To use it you’ll need to go into the preferences in iMovie and turn on “Show Advanced Tools.”
See Example here:
Now you take the clip from the bottom row and drag it on top of where you want to put it and once you let go of your mouse, you’ll get a ton of options. (See below)
Choose Picture in Picture and then done – and your done! There are some other options that will make it refined, but you get the idea! Cool right!
Recently, Budweiser had a commercial run during the Super Bowl. Very creative! They offered the public a chance to name the baby Clydesdale and today they released the name of that baby as…..(*insert drumroll here*) Hope!
If you haven’t seen the commercial which was my personal favorite, you can watch it here:
A lot of folks have been emailing and asking me about their Facebook business pages losing likes. Found this article today from Web Pro News and thought I would share it. Take a read and rest assured, this is all for the better.
Facebook is cracking down on something they deem harmful to the integrity of their site, and your fans may be in danger.
You may have experienced a small dip in the total likes on your Facebook page in the last couple of days and yes, it does mean that people are fleeing your page. Why have you suddenly become so unpopular? Continue reading
It’s a holiday weekend, and what better way to reach your customers than by using the holiday! It’s a great way to capitalize on the day without having to get that creative. Remember to be respectful of everyone during each holiday and not offend, but in America we all LOVE to celebrate Memorial Day!
In honor of Memorial Day Syl Wilson Marketing is giving a 10% Discount on all Facebook covers for instance for the holiday. What’s your special? Happy Holiday to you and keep on marketing!!
So you may be asking yourself, “Do I join Pinterest as a business or don’t I,” and you should know there are many thinking just like you. The important thing to note is that there are even more who are not thinking like you. They’ve already joined! Pinterest has quickly jumped to the number two spot in social media with 17.8 million users as of February. That’s an increase of over 4000% from May of last year!! Pinterest even won the 50 best websites in “Time Magazine.” Now that’s impressive! What’s better is that ComScore has also reported that Pinterest is growing steadily in Europe as well. This means…it’s time for businesses to Continue reading
Graphic Design MUST support and strengthen the copy message.
What does that mean? Your design needs to be easy to scan, there needs to be a focal point allowing users to quickly see what’s important and where to begin, and it needs to be easy to read. A good point is to focus on communication not the decoration. That’ll get you every time! Do you know what the graphic eye gaze pattern is? It can vary based on the media, however basic studies have shown that pictures have dominance, using headlines is secondary and the body copy is the last piece of the gaze.
So what draws the eye in?
Photos with people will draw in the eye before a product or object shot. Living rather than inanimate objects are best so use people as much as possible on your piece. Knowing that larger illustrations will draw the eye before smaller will allow your gaze to go Continue reading
How many of you are in business and want to know how you can reach more of your prospects using technology that already is out there? In the past as marketers, we’d buy a list, mail to that list, and possibly follow up with a closing item to those who were Continue reading
What if you could take all of your old ticket stubs from your past and create an online scrap book of them? What would that be worth to you? Imagine a place to put all your photo’s from concerts of your past with your friends to put in one place to keep the memories together…Well, now there is an app for that!
Introducing Stage Page
Stage Page was released earlier last week for the ipad and from everything I’ve seen it’s fully FUN and has all the makeups of the biggest thing to hit the internet since…well…maybe Pinterest! It’s free and you can download it today. Why are so many downloading it? Check out the features:
- Upload a picture of your ticket stub and crop to ticket shape
- Upload concert pics
- Upload video from the show
- Edit photos and videos
- Document who was there
- Add the concert set list
- Add commentary/observations from the show
- Pick a background for your StagePage from multiple choices
- Return to your scrolling list of StagePages at any time
StagePage uses the amazing photo editing software, Aviary. With this you can edit pictures and videos by improving the image quality automatically, adding effects, and more.
Of course, after you have created your StagePage, you must share it with all of your friends. StagePage is setup to share via Facebook, Twitter, and email!
StagePage is going to allow you to FINALLY clean out your junk drawer & toss all of those old school photo albums.
Official StagePage website: http://stagepageapp.com
I even found a cool video from the creator of the app that we can watch – very cool stuff!
Start by answering the question, “What am I selling?”
You need to first:
- Learn everything you can about your product and/or service.
- What does it do
- How does it function
- What problem does it solve
- Use it (read back issues, take a demo, see how easy it really is, check out the competition).
- Talk to current or past buyers, subscribers, donors and/or members
- Talk with telesales, service, tech-support reps
- Analyze: why and how is this going to help me? What problem is it going to solve?
Project into the mind of the user what the experience will be like with your product!
The importance of Benefits….
The more you talk about how your company, product or service will improve the life of your customer (“you” copy), the higher the response.
The more you talk about the company, the product, the service (“we” copy), the lower the response.
I was talking to a prospect the other day about their very well designed website. I asked them how was their traffic doing on their website. They could not answer me. I asked them what pages were most visited? They did not know. I said, “Well what analytics software do you have loaded on your website?” and guess what? They said Continue reading